Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
Laura McQuarrie — April 27, 2023 — Art & Design
References: dawnofanewspray & adweek
Rust-Oleum's Custom Spray 5-in-1 nozzle is called "the biggest innovation Rust-Oleum has unveiled in over a decade" and it's being introduced with a campaign called The Dawn of a New Spray with an AR spray painting component. This experience is unfolding across various channels and it includes an augmented reality experience that lets DIYers try out the different spray paint nozzles using their mobile devices.
By scanning an in-store QR code, or the codes found on the campaign's microsite, users can try out the five new nozzles on different virtual objects like skateboards and outdoor chairs. This augmented reality experience shows off what can be transformed with a fresh coat of paint, and the ease with which it can be done.
By scanning an in-store QR code, or the codes found on the campaign's microsite, users can try out the five new nozzles on different virtual objects like skateboards and outdoor chairs. This augmented reality experience shows off what can be transformed with a fresh coat of paint, and the ease with which it can be done.
Trend Themes
1. AR Painting Tools - Innovative AR technology is disrupting the painting industry with virtual painting experiences.
2. Digital DIY - Digitalization is revolutionizing DIY withAR-powered tools and services.
3. AR Commerce - Augmented reality is changing the ways consumers experience and purchase products online.
Industry Implications
1. Paints and Coatings - The adoption of AR in the paints and coatings industry is creating opportunities for innovative AR-powered tools and experiences.
2. DIY Retail - AR-powered DIY tools and services are disrupting the retail industry by providing customers with engaging and interactive experiences.
3. E-commerce - AR-powered virtual try-ons and product experiences are emerging as key features in the e-commerce industry.
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