YouTube Now Lets Viewers Play with Augmented Reality Makeup
Laura McQuarrie — June 22, 2019 — Fashion
References: blog.google & techcrunch
Thousands of people tune into beauty product reviews and tutorials with trusted influencers to decide whether or not they might like to purchase a product—but now, YouTube is introducing a feature that lets viewers play with augmented reality makeup.
YouTube is now introducing an AR Beauty Try-On that unfolds as a split-screen experience when viewing makeup tutorials. With this AR tool, viewers are able to instantly test out a variety of beauty products in different shades. Currently, the features is available to content creators on the platform via Google’s in-house branded content program FameBit.
While viewers often choose to trust the opinion of an influencer based on trust, or perhaps the fact that they share similar skin tones, this new AR feature gives consumers the ability to see products previewed on their own face.
YouTube is now introducing an AR Beauty Try-On that unfolds as a split-screen experience when viewing makeup tutorials. With this AR tool, viewers are able to instantly test out a variety of beauty products in different shades. Currently, the features is available to content creators on the platform via Google’s in-house branded content program FameBit.
While viewers often choose to trust the opinion of an influencer based on trust, or perhaps the fact that they share similar skin tones, this new AR feature gives consumers the ability to see products previewed on their own face.
Trend Themes
1. AR Beauty Try-on - The introduction of augmented reality makeup try-ons on YouTube allows viewers to virtually test out beauty products in real-time, disrupting the traditional way of purchasing cosmetics online.
2. Split-screen Experience - The split-screen feature on YouTube's AR Beauty Try-On provides a more immersive and interactive way for viewers to engage with makeup tutorials, potentially revolutionizing the way consumers learn about and try out beauty products.
3. Influencer Trust - The AR Beauty Try-On feature on YouTube enables consumers to make more informed purchasing decisions by seeing how beauty products look on their own face, shifting the reliance on influencer opinions.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage the AR Beauty Try-On feature to enhance the online shopping experience and boost sales by offering customers a virtual try-before-you-buy option.
2. Digital Advertising and Brand Partnerships - The AR Beauty Try-On tool presents a unique opportunity for brands and content creators to collaborate on engaging and personalized campaigns that showcase their products in an innovative way.
3. Technology and Augmented Reality - The integration of augmented reality in the beauty industry opens up new opportunities for tech companies to develop and market AR tools, creating a new market segment within the technology industry.
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