These New Atkins Endulge Products Satisfy Cravings
Michael Hemsworth — September 6, 2024 — Lifestyle
References: atkins & snackandbakery
These new Atkins Endulge products are making their way to the market to provide consumers on a weight loss or management journey to incorporate into their routine to satisfy cravings. The brand is introducing the Atkins Endulge Truffles and Atkins Endulge Gummy Bears, which are each inspired by their respective treat but with a low sugar format. The Atkins Endulge Truffles come in milk and dark chocolate varieties with two-grams of net carbs per serving, while the Gummy Bears come in regular and sour options with less than one-gram of sugar per serving.
Senior Vice President and General Manager Ryan Thomas spoke on the new Atkins Endulge products saying, "At Atkins, we aim to meet consumers where they are at every step of their weight-wellness journey. We hope Atkins Way will inspire and empower people to take even the smallest step in their weight-wellness journey. Thanks to a broad range of delicious meal inspiration and the introduction of Atkins Strong – now more than ever – we have something for everyone!"
Image Credit: Atkins
Senior Vice President and General Manager Ryan Thomas spoke on the new Atkins Endulge products saying, "At Atkins, we aim to meet consumers where they are at every step of their weight-wellness journey. We hope Atkins Way will inspire and empower people to take even the smallest step in their weight-wellness journey. Thanks to a broad range of delicious meal inspiration and the introduction of Atkins Strong – now more than ever – we have something for everyone!"
Image Credit: Atkins
Trend Themes
1. Low-sugar Indulgence - Products like Atkins Endulge Truffles and Gummy Bears are redefining indulgence by offering low-sugar alternatives that cater to health-conscious consumers.
2. Functional Confectionery - The introduction of low-carb and low-sugar treats highlights a trend towards functional confectionery that supports weight management while still satisfying sweet cravings.
3. Diet-friendly Sweets - A growing interest in diet-friendly sweets is evident as brands innovate to provide satisfying yet healthier options for those on weight loss or wellness journeys.
Industry Implications
1. Health Food Industry - The health food industry is seeing an influx of innovative low-sugar products aimed at supporting weight management and wellness pursuits.
2. Confectionery Industry - The confectionery industry is transforming with the inclusion of low-carb and low-sugar products designed to appeal to health-conscious consumers.
3. Dietary Supplements - Dietary supplements are expanding to include indulgent, low-sugar options that provide both nutritional benefits and satisfy cravings.
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