The ASPCA 'Hovercat' Ad Makes the Most of Cat Memes
Courtney Scharf — June 12, 2012 — Pop Culture
References: aspca.org & thehairpin
The ASPCA 'Hovercat' YouTube video is a playful way in which the organization is promoting cat adoption.
Featuring Nightline's Dan Harris and plenty of other glimpse-worthy content, the clip is a fun and unrealistic depiction of a hovering cat with secret superheroic abilities. The fun bit, which is fairly short, emphasizes the value of adoption and boasts that Harris' cat was adopted through the ASPCA. Created for June as the 'Adopt a Shelter Cat' month, this is a viral-worthy campaign that avoids coming across well without preaching. The video itself references the popularity of cat memes and uses this cultural connection to demonstrate how awesome having a cat can be.
Simple, funny and enjoyable, the ASPCA 'Hovercat' video is a great effort sure to get more than a few hits.
Featuring Nightline's Dan Harris and plenty of other glimpse-worthy content, the clip is a fun and unrealistic depiction of a hovering cat with secret superheroic abilities. The fun bit, which is fairly short, emphasizes the value of adoption and boasts that Harris' cat was adopted through the ASPCA. Created for June as the 'Adopt a Shelter Cat' month, this is a viral-worthy campaign that avoids coming across well without preaching. The video itself references the popularity of cat memes and uses this cultural connection to demonstrate how awesome having a cat can be.
Simple, funny and enjoyable, the ASPCA 'Hovercat' video is a great effort sure to get more than a few hits.
Trend Themes
1. Cat Adoption Promotion - Disruptive innovation opportunity: Develop creative and viral campaigns that promote cat adoption using popular cultural references.
2. Utilizing Cat Memes - Disruptive innovation opportunity: Leverage the popularity of cat memes to create engaging and shareable content that spreads important messages.
3. Playful Unrealistic Depictions - Disruptive innovation opportunity: Explore playful and imaginative ways to depict animals in advertisements to capture audience attention and drive adoption.
Industry Implications
1. Animal Sheltering Organizations - Disruptive innovation opportunity: Implement creative marketing strategies that leverage viral campaigns and cultural references to increase cat adoption rates.
2. Digital Advertising - Disruptive innovation opportunity: Develop innovative and engaging video content that incorporates popular memes to effectively promote brands and causes.
3. Pet Care Products - Disruptive innovation opportunity: Create products that cater to the growing demand for cat adoption and focus on enhancing the unique experiences of pet owners.
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