The Warburtons 'Ask for Ellen' Campaign Offers Free Baked Goods
Michael Hemsworth — March 22, 2024 — Marketing
References: warburtons & retailtimes
The Warburtons 'Ask for Ellen' campaign is being run by the brand with the help of Morrisons in the UK to help celebrate Easter and provide parents and children experiencing financial hardship with a small break. The campaign is running from March 25 through April 14, 2024 and only requires customers to ask for Ellen to receive free crumpets, no questions asked. The campaign is running alongside the Morrisons Kids Eat Free promotion that runs all day, every day and provides parents with a complimentary kids meal with the purchase of any adult meal priced at £4.50 or more.
Chairman of Warburtons Jonathan Warburton commented on the Warburtons 'Ask for Ellen' campaign saying, "As families continue to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it. During our ‘Ask for Ellen’ initiative last year, we served a mammoth 300,000 portions of crumpets, and we are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday.”
Chairman of Warburtons Jonathan Warburton commented on the Warburtons 'Ask for Ellen' campaign saying, "As families continue to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it. During our ‘Ask for Ellen’ initiative last year, we served a mammoth 300,000 portions of crumpets, and we are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday.”
Trend Themes
1. Charitable Marketing Initiatives - Retailers and brands are increasingly adopting campaigns that provide free products to those in need, enhancing community engagement while supporting brand visibility.
2. Collaborative Brand Campaigns - Partnerships between brands and retailers create synergistic campaigns that drive customer footfall and foster brand loyalty by offering combined promotions.
3. Seasonal Support Programs - Businesses are tailoring their initiatives to align with seasonal events and holidays, providing timely assistance to economically challenged families.
Industry Implications
1. Food Retail - Supermarkets and grocery stores can leverage charitable programs to attract customers and build goodwill within local communities.
2. Bakery Products - Bakeries and baked goods brands can boost their reach and resonance by participating in community-focused campaigns that distribute free products.
3. Restaurant and Casual Dining - Dining establishments benefit from collaborative promotions with food brands, encouraging increased patronage through offers such as free kids meals.
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