La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Michael Hemsworth — August 28, 2023 — Marketing
References: labreabakery & snackandbakery
This La Brea Bakery and Bread & Butter Wines holiday campaign is arriving to remind consumers to keep their pantries well-stocked with entertaining essentials as we head into the entertaining months.
The campaign will arrive starting November 1, 2023 and focus on inspired consumers to elevate their entertaining occasions in a variety of ways. The consumer-focused campaign will be supported by a variety of promotions including in-store product bundle discounts, holiday entertaining recipes and even pairing suggestions. These aspects of the campaign will run through the end of the year.
Director of Marketing at La Brea Bakery Brie Buenning spoke on the La Brea Bakery and Bread & Butter Wines holiday campaign saying, "Having staples on hand for the holiday season really helps all of us to feel prepared. La Brea Bakery artisan breads, baked fresh daily in supermarkets, are also available as Take & Bake, adding convenience, to the hustle of the holidays. Our artisan breads paired with Bread & Butter wines for gift giving and holiday entertaining, are perfect for every holiday gathering.”
The campaign will arrive starting November 1, 2023 and focus on inspired consumers to elevate their entertaining occasions in a variety of ways. The consumer-focused campaign will be supported by a variety of promotions including in-store product bundle discounts, holiday entertaining recipes and even pairing suggestions. These aspects of the campaign will run through the end of the year.
Director of Marketing at La Brea Bakery Brie Buenning spoke on the La Brea Bakery and Bread & Butter Wines holiday campaign saying, "Having staples on hand for the holiday season really helps all of us to feel prepared. La Brea Bakery artisan breads, baked fresh daily in supermarkets, are also available as Take & Bake, adding convenience, to the hustle of the holidays. Our artisan breads paired with Bread & Butter wines for gift giving and holiday entertaining, are perfect for every holiday gathering.”
Trend Themes
1. Holiday Entertaining - The La Brea Bakery and Bread & Butter Wines campaign encourages consumers to elevate their holiday entertaining occasions.
2. Product Bundle Discounts - The campaign includes in-store promotions such as product bundle discounts to entice consumers.
3. Pairing Suggestions - The campaign provides consumers with pairing suggestions to enhance their holiday entertaining experiences.
Industry Implications
1. Food and Beverage - The La Brea Bakery and Bread & Butter Wines campaign targets the food and beverage industry for holiday season promotions.
2. Retail - Retail stores can benefit from the campaign's product bundle discounts and increased sales during the entertaining months.
3. Wine and Spirits - The campaign offers pairing suggestions, making it relevant to the wine and spirits industry.
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