Project Shop's ARTSPACE Shares Brand and Artist Collaborations
Laura McQuarrie — June 13, 2018 — Business
References: nbdc.kr & retaildesignblog.net
ARTSPACE from Hyundai Department Store’s Project Shop sets aside a dedicated in-store space for brand and artist collaborations to be spotlighted. The first use of the space brings together Kelly Park and DÉMOO for a creative and eye-catching shop-in-shop experience.
Inside ARTSPACE, consumers will find various Kelly Park x DÉMOO products for sale, on the theme of "Expanding the Image." Since some parts of the in-store installation are more closed off than others, shoppers have the chance to find themselves almost transported to a peaceful, gallery-like setting as they browse everything from wall art and clothing pieces to artfully patterned pieces of furniture.
Inspired by the temporary nature of a pop-up shop, retailers have adopted the shop-in-shop format as a means of introducing experimental—yet low-risk—settings to the store environment.
Inside ARTSPACE, consumers will find various Kelly Park x DÉMOO products for sale, on the theme of "Expanding the Image." Since some parts of the in-store installation are more closed off than others, shoppers have the chance to find themselves almost transported to a peaceful, gallery-like setting as they browse everything from wall art and clothing pieces to artfully patterned pieces of furniture.
Inspired by the temporary nature of a pop-up shop, retailers have adopted the shop-in-shop format as a means of introducing experimental—yet low-risk—settings to the store environment.
Trend Themes
1. Shop-in-shop Experiences - Brands and artists collaborate to create dedicated in-store spaces, offering unique and immersive shopping experiences.
2. Brand and Artist Partnerships - Retailers and artists collaborate to create exclusive products and installations, merging art and commerce.
3. Temporary Pop-up Shops - Retailers embrace temporary and low-risk installations to introduce innovative concepts and engage customers.
Industry Implications
1. Retail - Retail industry can leverage shop-in-shop experiences to differentiate themselves and provide unique customer experiences.
2. Art and Design - Artists and designers can collaborate with brands to create exclusive products and installations, bridging the gap between art and commerce.
3. Event Management - Event management companies can help facilitate and organize temporary pop-up shops, providing innovative retail solutions.
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