Isern Serra Designs the Moco Concept Store in Barcelona
Amy Duong — June 15, 2023 — Art & Design
References: isernserra & dezeen
Design studio Isern Serra creates the new retail Moco concept store located in Barcelona. It turns a computer-generated image that was created by digital artist Six N Five into what is now a rose-colored space in the El Born neighborhood. It features work by modern artists including Damien Hirst, Yayoi Kasuma, Jeff Koons, and Kaws.
The image was brought to life using pink micro-cement and then smoothed over, similar to the drawing. Ezequiel Pini, who is Six N Five explains that "The Moco Concept Store represented an interesting challenge, as I had to combine the purpose of the store with actual architecture remaining true to our original dreamy world I had built in CGI. But these concepts were able to go one level further, both in decisions and execution, thanks to Isern Serra who brought its extraordinary talent and experience."
Image Credit: Isern Serra, Salva Lopez
The image was brought to life using pink micro-cement and then smoothed over, similar to the drawing. Ezequiel Pini, who is Six N Five explains that "The Moco Concept Store represented an interesting challenge, as I had to combine the purpose of the store with actual architecture remaining true to our original dreamy world I had built in CGI. But these concepts were able to go one level further, both in decisions and execution, thanks to Isern Serra who brought its extraordinary talent and experience."
Image Credit: Isern Serra, Salva Lopez
Trend Themes
1. Artful Concept Stores - Creating concept stores that blend art and retail experiences.
2. Pink-tinted Spaces - Designing spaces with pink hues to create a unique and immersive environment.
3. Digital Art Integration - Integrating computer-generated imagery by digital artists into physical spaces to bring art to life.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves by creating immersive concept stores.
2. Interior Design - Opportunity for interior designers to incorporate unique color schemes like pink micro-cement to elevate the visual appeal of spaces.
3. Digital Art - Opportunity for digital artists to collaborate with architects and designers to bring their computer-generated imagery into physical spaces.
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