The Aroma Kiosk Gathers Insights & Makes Real-Time Recommendations
Laura McQuarrie — March 24, 2021 — Fashion
References: foodanddrinktechnology
Givaudan Taste & Wellbeing is launching a brand-new digital sensory insights tool in the form of its Aroma Kiosk, which is designed to be stationed in places like grocery and department stores, universities and malls. The kiosk boasts the ability to collect consumer insights in real-time and also make relevant product recommendations on the spot.
The compact kiosk taps into Givaudan’s state-of-the-art artificial intelligence algorithm, ATOM 2.0, so that passersby can rate different aroma profiles and get a better sense of their individual preferences. Since the experience of scent varies so differently from person to person, the kiosk plays a part in co-creating the future of sensory experiences directly with the people who choose to participate in crowdsourcing.
The compact kiosk taps into Givaudan’s state-of-the-art artificial intelligence algorithm, ATOM 2.0, so that passersby can rate different aroma profiles and get a better sense of their individual preferences. Since the experience of scent varies so differently from person to person, the kiosk plays a part in co-creating the future of sensory experiences directly with the people who choose to participate in crowdsourcing.
Trend Themes
1. Digital Sensory Insights Tool - The Aroma Kiosk offers real-time data collection and analysis of consumer preferences and can be applied beyond the fragrance industry.
2. Crowdsource Sensory Experience - The Aroma Kiosk engages consumers in a co-creation process for developing sensory experiences tailored to individual preferences.
3. AI-powered Recommendation System - The Aroma Kiosk leverages AI algorithm ATOM 2.0 for making personalized product recommendations on the spot, applicable to e-commerce and in-store retail.
Industry Implications
1. Retail Industry - The Aroma Kiosk can provide personalized product recommendations in-store, capturing and analyzing customer preferences in real-time.
2. Consumer Packaged Goods Industry - The Aroma Kiosk can gather sensorial data on product preferences and offer real-time insights on optimizing fragrances and other sensory experiences for new and existing product lines.
3. Digital Marketing Industry - The Aroma Kiosk could provide opportunities for targeted advertising by analyzing customer preferences and preferences in real-time.
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