Hourglass Cosmetics' Arch Brow Volumizing Fiber Gel Adds a Buildable Tint
Laura McQuarrie — January 24, 2018 — Fashion
References: hourglasscosmetics & refinery29
The Arch Brow Volumizing Fiber Gel is a newly launched product from Hourglass Cosmetics that offers "a buildable tinted gel formula infused with micro fibers" to add color, volume and definition to better define one's brows.
The applicator takes the form of a dual-sided brush, offering both long and short bristles to help consumers create their desired look, be it perfectly sculpted or slightly untamed and natural. The formula is offered in a range of shades from Blonde to Dark Brunette, offering a long-lasting, comfortable and smudge-proof way to define the face.
The eyebrow gel product from Hourglass Cosmetics is vegan, as well as free from parabens, phthalates, fragrance, synthetic dyes, triclosan and GMO ingredients.
The applicator takes the form of a dual-sided brush, offering both long and short bristles to help consumers create their desired look, be it perfectly sculpted or slightly untamed and natural. The formula is offered in a range of shades from Blonde to Dark Brunette, offering a long-lasting, comfortable and smudge-proof way to define the face.
The eyebrow gel product from Hourglass Cosmetics is vegan, as well as free from parabens, phthalates, fragrance, synthetic dyes, triclosan and GMO ingredients.
Trend Themes
1. Buildable-tinted Eyebrow Gels - Buildable-tinted eyebrow gels with micro fibers provide a long-lasting, smudge-proof way to define and shape eyebrows while being vegan and free from harmful chemicals and synthetic ingredients.
2. Dual-sided Applicator Brushes - Dual-sided applicator brushes with long and short bristles simplify the process of creating a perfectly sculpted or natural-looking brow with buildable-tinted gels.
3. Vegan and Chemical-free Cosmetics - The demand for vegan and chemical-free cosmetics is increasing, making it a disruptive innovation opportunity for companies to introduce new products with clean and natural ingredients.
Industry Implications
1. Cosmetics - Cosmetic companies can introduce new eyebrow gel products using innovative techniques to provide a natural finish while addressing concerns over the use of synthetic ingredients and chemicals.
2. Beauty and Grooming - The beauty and grooming industry can use dual-sided brushes to offer an easy-to-use eyebrow gel application for consumers who want to achieve a natural or perfectly sculpted brow look.
3. Sustainable Beauty - Sustainable and eco-friendly beauty industry can cater to the rising consumer demand for vegan and chemical-free cosmetics and focus on introducing more earth-friendly products.
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