Anastasia Beverly Hills' Brow Freeze Gel Sculpts Lasting Laminated Brows
Laura McQuarrie — January 4, 2024 — Fashion
References: anastasiabeverlyhills & byrdie
After releasing Brow Freeze Extreme Hold Wax, Anastasia Beverly Hills is introducing an innovative Brow Freeze Gel with a wax-gel hybrid formula. This clear brow gel based on the brand's popular brow wax achieves the same lasting, laminated brow look in a different format. While the previously released Brow Freeze Extreme Hold Wax requires a separate tool for application, the all-new Brow Freeze Gel differentiates itself with an included dual-action brush. The comb applicator is useful for shaping, sculpting and setting brows in place once the desired style as been achieved.
Thanks to its flexible, quick-drying formula, the gel remains in place yet achieves lasting comfort without feeling stiff. This user-friendly brow wax-gel hybrid effortlessly helps with the creation of full, feathered brows.
Thanks to its flexible, quick-drying formula, the gel remains in place yet achieves lasting comfort without feeling stiff. This user-friendly brow wax-gel hybrid effortlessly helps with the creation of full, feathered brows.
Trend Themes
1. Brow Wax-gel Hybrid Formula - Anastasia Beverly Hills introduces an innovative Brow Freeze Gel with a wax-gel hybrid formula, offering a different format for achieving a lasting, laminated brow look.
2. Dual-action Brush - The all-new Brow Freeze Gel by Anastasia Beverly Hills includes a dual-action brush for shaping, sculpting, and setting brows in place, providing a user-friendly application experience.
3. Flexible, Quick-drying Formula - Anastasia Beverly Hills' Brow Freeze Gel features a flexible, quick-drying formula that offers lasting comfort without feeling stiff, making it effortless to create full, feathered brows.
Industry Implications
1. Beauty - The beauty industry can explore the Brow Wax-Gel Hybrid Formula trend to develop innovative eyebrow products that provide a long-lasting, laminated brow look.
2. Cosmetics - Cosmetic companies can leverage the Dual-Action Brush trend to enhance their eyebrow products by incorporating a versatile tool for shaping, sculpting, and setting brows in place.
3. Personal Care - The personal care industry can embrace the Flexible, Quick-Drying Formula trend to create eyebrow products that offer comfortable and flexible wear while achieving a full, feathered brow look.
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