Benefit Cosmetics' Gimme Brow+ Volumizing Pencil Has Fibers & Powder
Laura McQuarrie — August 2, 2022 — Fashion
References: benefitcosmetics & newbeauty
The Gimme Brow+ Volumizing Pencil by Benefit Cosmetics is the first brow pencil of its kind since it contains both fibers and powder. Benefit’s global brow expert Jared Bailey said, “We blended finely milled powder with a mix of cotton silk tree fibers, and weighted and balanced them to give the right amount of fiber and powder payoff. The pencil gives shape and definition, but also that 3D quality that’s so important for creating believably natural-looking brows."
This brow pencil works well with the oils that are naturally present in the skin and its formula is said to be magnetized to the skin. This brow pencil with fibers is unlike anything else on the market and it makes it easy for beauty lovers to achieve their desired looks with a dual-ended applicator.
This brow pencil works well with the oils that are naturally present in the skin and its formula is said to be magnetized to the skin. This brow pencil with fibers is unlike anything else on the market and it makes it easy for beauty lovers to achieve their desired looks with a dual-ended applicator.
Trend Themes
1. Dual-ended Applicators - There is a growing trend of beauty products with dual-ended applicators for increased functionality and convenience.
2. Fiber-infused Makeup - Makeup products infused with fibers, like Benefit Cosmetics' Gimme Brow+ Volumizing Pencil, are becoming more popular due to their ability to create a natural 3D effect.
3. Magnetized Makeup - Magnetized makeup products, like the Gimme Brow+ Volumizing Pencil, are gaining popularity due to their ability to adhere better to the skin and create a long-lasting effect.
Industry Implications
1. Beauty - The beauty industry can leverage dual-ended applicators and fiber-infused products to create innovative and versatile makeup tools.
2. Cosmetics - Cosmetics companies can tap into the growing trend of magnetized makeup to offer products that provide a longer-lasting effect and increased convenience for the consumer.
3. Fashion - The fashion industry can combine the use of fiber-infused makeup and magnetized makeup to create makeup looks that complement their clothing lines and create unique runway looks.
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