Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

25 Examples of Double Duty Cosmetics

From Contouring Concealer Products to Therapeutic Lip Balms

— December 7, 2017 — Fashion
These double duty cosmetics range from collagen-building lip products to illuminating makeup primers. Seeking products that are both cost-effective and convenient, today's consumer is likely to invest in a multi-purpose beauty solutions versus ones that are more limited.

In addition to products like skin-brightening sunscreens, and tinted moisturizers that also offer protection from the elements, Millennials are investing in eyebrow makeup kits that feature both shape and color-accenting products. Examples like Benefit's 'Foolproof Brow Powder' offer a three-in-one kit featuring two shades of eyebrow pigment, along with a brush, and mirror compact.

Appealing to those on the go, these double duty products make any beauty routine a more seamless feat, and are often infused with nourishing ingredients that provide various health benefits. A notable example -- Lip Smacker's 'Kiss Therapy' collection -- does just that with medicated, and healing ingredients along with SPF integration for added protection.
6.5
Score
Popularity
Activity
Freshness
25
Dual-Chamber Lip Treatments
Dual-Chamber Lip Treatments
Dr. Brandt's Unique Applicator Dispenses Products for Day and Night
<
24
48-Hour Lipstick Promotions
48-Hour Lipstick Promotions
Kat Von D's 'Everlasting Flash Sale' Features the 'Bow N Arrow Set'
<
23
Illuminating Makeup Primers
Illuminating Makeup Primers
Benefit's new 'Porefessional Pearl Primer'
<
22
Multi-Shade Concealer Kits
Multi-Shade Concealer Kits
The Boi-ing Erase Case Offers Concealers in Multiple Forms
<
21
Hydrating Rose-Infused Skincare
Hydrating Rose-Infused Skincare
Pixi's Rose Caviar Essence Restores Hydration With Microcapsules
<
20
Skin-Brightening SPF Moisturizers
Skin-Brightening SPF Moisturizers
Juicy Beauty Offers a Gentle Facial Lotion with SPF
<
19
Tinted Mineral Sunscreens
Tinted Mineral Sunscreens
Australian Gold's Mineral SPF 50 Sunscreen Doubles as a Primer
<
18
SPF Hair Sprays
SPF Hair Sprays
Baiser's Natural Hair Treatment Boasts Ingredients with Natural SPF
<
17
Cream-to-Powder Eyeshadow Sticks
Cream-to-Powder Eyeshadow Sticks
Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications
<
16
Acne-Treating Foundations
Acne-Treating Foundations
Oxygenetix's Foundation for Oily Skin Contains Salicylic Acid and SPF
<
15
All-in-One Eye Gels
All-in-One Eye Gels
Volition's Helix Am Pm Eye Gel Functions as a Treatment for Day and Night
<
14
Vitamin-Infused Tinted Lip Balms
Vitamin-Infused Tinted Lip Balms
The tarte Rainforest of the Sea Collection Moisturize Lips
<
13
Collagen-Building Lip Products
Collagen-Building Lip Products
Esho's 'Sculpt' is Described as a Filler-Free Way to Get Plump Lips
<
12
Hydrating Sunscreen Gels
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
<
11
Dual-Purpose Beauty Kits
Dual-Purpose Beauty Kits
Honest Beauty Offers a 'Younger + Clearer Anti-Acne and Anti-Aging Kit'
<
10
Eyebrow Makeup Kits
Eyebrow Makeup Kits
Benefit's 'Foolproof Brow Powder' Packages Boast Dual Shades
<
9
Fragrant Paintbrush Cosmetics
Fragrant Paintbrush Cosmetics
Jo loves' 'Fragrance Paintbrush' Introduces a New Way to Apply Scent
<
8
Anti-Inflammatory Caffeine Face Masks
Anti-Inflammatory Caffeine Face Masks
100% Pure's Masks Contain Natural and Organic Ingredients
<
7
Therapeutic Lip Balms
Therapeutic Lip Balms
Lip Smacker's 'Kiss Therapy' Range Introduces SPF and Medicated Balm
<
6
Light Protection Cosmetics
Light Protection Cosmetics
MAKE's 'Moonlight' Set Defends Against the Damage of HEV and IR Light
<
5
Sweat-Proof Makeup Collections
Sweat-Proof Makeup Collections
e.l.f. Cosmetics' 'Active' Line Has Pre- and Post-Workout Solutions
<
4
Powder-Filled Massage Bars
Powder-Filled Massage Bars
Lush Cosmetics' 'Sparkle Jars' Contain Shimmering Powder for the Skin
<
3
Collagen-Boosting Skin Peels
Collagen-Boosting Skin Peels
I'M FABULOUS COSMETICS' 'Bio Gorgeous Peel' Renews Aging Skin
<
2
Massaging Facial Cleansers
Massaging Facial Cleansers
e.l.f. Cosmetics' Skincare Gadget is Ultra-Affordable
<
1
Sweat-Ready Beauty Sets
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
<