The Impossible Tattoo Shows the Possibilities of the 5G Network
Laura McQuarrie — September 10, 2020 — Marketing
References: t-mobile.nl & famouscampaigns
To show the potential of its 5G technology, T-Mobile Netherland created an ad campaign for The Impossible Tattoo, which shares the story of the "first ever remote tattoo placed successfully in real-time onto human skin." The campaign features a tattoo, a robotic arm, a 5G network and Dutch actress Stijn Fransenm, who was tattooed by an artist in a completely different location.
One of the advantages of 5G technology is that there's no delay in connection, meaning that there's a high degree of accuracy that can be offered, and the campaign demonstrates this by emphasizing the distance between the tattoo artist and the recipient.
This campaign is launching at a time when tattoo shops are reopening and bracing for the high demand for body art.
Image Credit: T-Mobile Netherland
One of the advantages of 5G technology is that there's no delay in connection, meaning that there's a high degree of accuracy that can be offered, and the campaign demonstrates this by emphasizing the distance between the tattoo artist and the recipient.
This campaign is launching at a time when tattoo shops are reopening and bracing for the high demand for body art.
Image Credit: T-Mobile Netherland
Trend Themes
1. Remote Tattooing - Disruptive innovation opportunity: Develop robotic tattoo artists that can be operated remotely, allowing for tattooing from anywhere in the world.
2. Real-time Connectivity - Disruptive innovation opportunity: Leverage high-speed 5G networks to enable real-time communication and collaboration between professionals in different locations, opening up new possibilities for remote work.
3. Enhanced Customer Experience - Disruptive innovation opportunity: Utilize the accuracy and low latency of 5G technology to enhance customer experiences in various industries, such as healthcare, gaming, and retail.
Industry Implications
1. Tattoo Industry - Disruptive innovation opportunity: Integrate robotic tattoo artists into traditional tattoo shops to streamline the tattooing process and offer new artistic possibilities.
2. Telecommunications Industry - Disruptive innovation opportunity: Collaborate with 5G providers to develop new applications and services that leverage real-time connectivity for a wide range of industries, including healthcare, manufacturing, and entertainment.
3. Remote Work Industry - Disruptive innovation opportunity: Create platforms and technologies that enable seamless remote collaboration and communication, transforming the way professionals work and collaborate across different locations.
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