Honda's Print Ad Discourages Applying Makeup and Driving
Laura McQuarrie — August 18, 2014 — Autos
There a lot of things that you need to do while you're on the road, but applying makeup and driving is not one of them. These Honda print ads are part of a 'Stop makeup, start safe drive' campaign that depicts makeup and cosmetic tools like things you'd see on the road.
Eyeshadow applicators take the shape of road signs and mascara wands are made to look like street lamps that have taken a hit. The ads are not as graphic as they could be for a distracted driving campaign, but the comparison between cosmetics and car safety makes for some striking images. The final image in the campaign depicts a compact that's been blown open, with loose powder spilled everywhere and an airbag that's been deployed.
Eyeshadow applicators take the shape of road signs and mascara wands are made to look like street lamps that have taken a hit. The ads are not as graphic as they could be for a distracted driving campaign, but the comparison between cosmetics and car safety makes for some striking images. The final image in the campaign depicts a compact that's been blown open, with loose powder spilled everywhere and an airbag that's been deployed.
Trend Themes
1. Distracted Driving Awareness - Opportunity to develop innovative campaigns and technology solutions to tackle the issue of distracted driving.
2. Creative Advertising Approaches - Disruptive potential for advertisers to use unconventional comparisons and visuals to convey important messages.
3. Safety-focused Marketing - Potential for marketers to emphasize safety as a unique selling point in various industries.
Industry Implications
1. Automotive - Opportunity for car manufacturers to incorporate advanced safety features and promote safe driving practices.
2. Cosmetics - Potential for cosmetics industry to align with safe driving campaigns and create products with safety-themed designs or packaging.
3. Advertising - Opportunity for advertisers to explore new creative approaches that utilize unconventional comparisons and visuals to raise awareness about important issues.
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