From Mobile Mattress Showrooms to Car-Appraising Trucks
Cadhla Gray — October 1, 2015 — Marketing
In this day and age, more and more companies outsource experimental marketing agencies to design creative ad campaigns and many of these successful campaigns include mobile marketing tours.
The idea of a moving billboard sounds better than a stationary one immediately, as it has the potential to reach more people. However, these mobile marketing tours are more than simply moving billboards. Whether it be a van, truck or trailer, these vehicles contain an experience for consumers to remember them by.
Casper's Napmobile traveled across America to bring beds to people instead of waiting for the consumers to come to the store -- inviting consumers to lie down before ordering them online. An even more immersive vehicle was LA Phil's 'Van Beethoven' experience that brought a grand orchestra simulation to the streets.
The idea of a moving billboard sounds better than a stationary one immediately, as it has the potential to reach more people. However, these mobile marketing tours are more than simply moving billboards. Whether it be a van, truck or trailer, these vehicles contain an experience for consumers to remember them by.
Casper's Napmobile traveled across America to bring beds to people instead of waiting for the consumers to come to the store -- inviting consumers to lie down before ordering them online. An even more immersive vehicle was LA Phil's 'Van Beethoven' experience that brought a grand orchestra simulation to the streets.
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