Job Interviews for LG Entertainment Get Even Scarier
Sarah Dos Santos — September 6, 2013 — Pop Culture
References: huffingtonpost & huffingtonpost
LG Entertainment came up with the ingenious and wicked idea to prank its interviewees in Chile by using its high definition IPS screen to project images of the start of the apocalypse. The screen was disguised as a window and was such good quality, the interviewees freaked out and cowered for their lives. The best part was, the interviewer was in on it too.
This wasn't the first time LG has shown such creativity. Back in October 2012, LG installed its IPS monitors on the floor of its elevator to trick passengers into believing the elevator was about to smash to the ground. It is awesome to see how businesses can use these interesting and hilarious methods to market their new products.
This sort of prank advertising also ensures a product is memorable, really pushing for the campaigns to go viral. Companies are thus simultaneously advertising their product and entertaining the public with such hilarious and shocking campaigns.
This wasn't the first time LG has shown such creativity. Back in October 2012, LG installed its IPS monitors on the floor of its elevator to trick passengers into believing the elevator was about to smash to the ground. It is awesome to see how businesses can use these interesting and hilarious methods to market their new products.
This sort of prank advertising also ensures a product is memorable, really pushing for the campaigns to go viral. Companies are thus simultaneously advertising their product and entertaining the public with such hilarious and shocking campaigns.
Trend Themes
1. Prank Advertising - Companies can leverage prank advertising to create memorable and viral marketing campaigns.
2. Emotional Engagement - Prank advertising helps companies elicit strong emotional responses from consumers, leading to increased brand engagement.
3. Immersive Experiences - Prank advertising offers opportunities to create immersive and interactive experiences that captivate audiences.
Industry Implications
1. Entertainment - Entertainment companies can capitalize on prank advertising to engage and entertain their audiences like LG Entertainment did.
2. Advertising - Advertising agencies can explore prank advertising as a disruptive innovation strategy to create impactful and memorable campaigns.
3. Technology - Technology companies, like LG, can leverage their innovative products to create unique and immersive prank advertising experiences.
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