This Parody Video Uses the It Gets Better Video as Inspiration
Michael Baxter — February 28, 2014 — Pop Culture
References: jasonheadley & laughingsquid
There are a variety of ways to tackle anti-bullying, they even vary based on the kind of bullying there is. One campaign was specifically targeted at young people in the LGBT community, the ‘It gets better’ campaign. This parody video uses the same format but switches it around and looks at the bullies and popular kids in school’s perspective.
In the original anti-bullying video they showed older members of the LGBT community that had gone through much of the same thing, to encourage the younger members. In this video entitled ‘It doesn’t get better’ the popular kids speak about how life after high school really doesn’t get better. The video is really meant to showcase that being cool in high school really doesn’t matter in the grand scheme of things.
In the original anti-bullying video they showed older members of the LGBT community that had gone through much of the same thing, to encourage the younger members. In this video entitled ‘It doesn’t get better’ the popular kids speak about how life after high school really doesn’t get better. The video is really meant to showcase that being cool in high school really doesn’t matter in the grand scheme of things.
Trend Themes
1. Parody Psas - Creating parody videos has become an effective way to spread anti-bullying messages and connect with younger audiences.
2. Perspective-shifting Campaigns - Campaigns that shift perspectives from victims to bullies may be more impactful in changing bullying behavior.
3. Empathy-driven Anti-bullying Campaigns - Anti-bullying campaigns that use empathy to connect with viewers may be more successful in promoting positive behavioral changes.
Industry Implications
1. Advertising - The advertising industry has an opportunity to develop creative and impactful anti-bullying campaigns that resonate with younger audiences through innovation in storytelling and messaging.
2. Entertainment - The entertainment industry can play a role in raising awareness of the damaging effects of bullying, using media platforms as vehicles for inspiring empathy and positive change
3. Education - The education industry has an opportunity to create anti-bullying campaigns that speak to students in a way that is relatable and impactful, using strategies like peer mentorship and community building to promote positive behavioral changes.
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