These Johnnie Walker Bottles Use Ink Made from Air Pollution
Laura McQuarrie — October 31, 2022 — Eco
References: thedieline
There's a new series of Johnnie Walker bottles called the Keep Walking City Collection and these Black Label products take cues from global cities. These bottles to inspire a new generation of whisky drinkers speak to sustainably minded consumers since they feature ink made from air pollution.
For this project, the whisky brand worked with creative agency Bulletproof and decided to create a city-focused collection based on findings that say Gen Z identifies more with their city than their country. Each bottle in the series features a design by a local street artist and their designs are displayed on the vivid black and white bottles with Air-Ink. Some of the global cities that are depicted include Bangkok, Warshaw and Istanbul.
For this project, the whisky brand worked with creative agency Bulletproof and decided to create a city-focused collection based on findings that say Gen Z identifies more with their city than their country. Each bottle in the series features a design by a local street artist and their designs are displayed on the vivid black and white bottles with Air-Ink. Some of the global cities that are depicted include Bangkok, Warshaw and Istanbul.
Trend Themes
1. Sustainable Packaging - The use of ink made from air pollution in whisky bottles can be a starting point for other brands to explore innovative ways to make sustainable packaging materials.
2. City-inspired Products - The Johnnie Walker Keep Walking City Collection bottle designs, featuring local street artists and city themes, can inspire other companies to create location-based products that appeal to Gen Z's attachment to their city.
3. Upcycling Air Pollution - The innovative use of Air-Ink made from air pollution in the Johnnie Walker bottles can motivate other organizations to find ways to upcycle waste into valuable resources.
Industry Implications
1. Alcohol and Spirits - The Johnnie Walker Keep Walking City Collection using sustainable materials, city themes, and street art can lead to new branding opportunities for other alcohol and spirits companies.
2. Creative and Design - The collaboration between Johnnie Walker and creative agency Bulletproof to produce the Keep Walking City Collection can pave the way for more partnerships between design firms and product manufacturers for innovative and sustainable product lines.
3. Sustainability - The use of Air-Ink made from air pollution in the Johnnie Walker bottles can inspire other sustainability-focused organizations to incorporate upcycling and other eco-friendly practices in their manufacturing processes.
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