Anna Hill Calls Out Photoshop in 'Beauty is Only Pixel Deep'
Michael Hines — December 19, 2013 — Marketing
References: nebulaedecay & laughingsquid
Artist Anna Hill has come out firing against Photoshop in "Beauty is Only Pixel Deep." This series of photos is intended to show just how much can be changed using the iconic photo-editing software and just how unreal the models for print ads and commercials are. The project shows Hill edited from head to toe with everything from shinier skin to longer limbs.
The result is a funny and thought-provoking indictment on what modern society deems as beautiful. Hill was inspired to take on the project after noticing that makeup models had a look of perfection that not even makeup could bring about. Anna Hill's "Beauty is Only Pixel Deep" expertly points that fact out, with the artist promising that Photoshop can help you keep your husband and have longer legs, something no concealer or lipstick could ever do.
The result is a funny and thought-provoking indictment on what modern society deems as beautiful. Hill was inspired to take on the project after noticing that makeup models had a look of perfection that not even makeup could bring about. Anna Hill's "Beauty is Only Pixel Deep" expertly points that fact out, with the artist promising that Photoshop can help you keep your husband and have longer legs, something no concealer or lipstick could ever do.
Trend Themes
1. Anti-photoshop Movement - Marketing campaigns that promote and advertise the use of unedited, raw photography to promote authenticity and transparency in the beauty industry.
2. Real Beauty Representation - Marketing campaigns that focus on showing real-life models with diverse body types, skin colors, and features that reflect the natural beauty of women.
3. Beauty Without Filters - Marketing campaigns that emphasize the beauty of unfiltered, unretouched makeup photos in order to showcase unique features and promote individuality.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry stands to benefit immensely from investing in photo editing software that offers natural-looking filters and features that promote and showcase individual beauty.
2. Photography and Modeling - The photography industry, particularly in the commercial modeling end stands to benefit from intellectual and creative thought on the unedited representation of models in campaigns and working with creative photographers to unveil raw beauty.
3. Marketing and Advertising - Marketing and advertising for beauty products should take note of Anna Hill's work and shift towards marketing campaigns that showcase more realistic representations of beauty that don’t rely on smoke and mirrors.
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