Andreja Pejic is the First Transgender Model to Be on a GQ Cover
Riley von Niessen — April 5, 2017 — Fashion
References: gqportugal.pt & hypebae
Andreja Pejic, an Australian transgender model, recently graced the cover of GQ Portugal, marking a first for the publication. On Instagram, the blonde beauty wrote, "I’d say this cover represents me getting my long awaited revenge on all those boys who didn’t wanna hold hands in public when I was finding out about love for the first time."
Two different versions of the cover were created, both of which feature Andreja Pejic in an elegant dress with thin straps. In one, the strap is positioned off of her shoulder, to reveal part of a neutral-hued lace brassier. Accompanying the ensemble are a select few pieces of gold jewelry, which gives the look a more luxurious feel.
With GQ Portugal's decision to feature Andreja Pejic on its cover, it makes a progressive move towards transgender acceptance -- as the community has been excluded from many publications in the past, especially those that are geared towards heterosexual males.
Two different versions of the cover were created, both of which feature Andreja Pejic in an elegant dress with thin straps. In one, the strap is positioned off of her shoulder, to reveal part of a neutral-hued lace brassier. Accompanying the ensemble are a select few pieces of gold jewelry, which gives the look a more luxurious feel.
With GQ Portugal's decision to feature Andreja Pejic on its cover, it makes a progressive move towards transgender acceptance -- as the community has been excluded from many publications in the past, especially those that are geared towards heterosexual males.
Trend Themes
1. Transgender Representation in Media - Opportunity for other magazines and media outlets to feature transgender models and artists, promoting inclusivity and diversity.
2. Transgender Fashion and Beauty - Opportunity for fashion and beauty brands to create products and designs that specifically cater to the transgender community, addressing their unique needs and preferences.
3. Progressive and Inclusive Marketing - Opportunity for brands to adopt more inclusive and diverse marketing strategies that embrace all genders and sexual orientations, appealing to a wider range of consumers.
Industry Implications
1. Fashion and Beauty Industry - Opportunity for fashion and beauty brands to lead the way in creating inclusive and diverse products and campaigns.
2. Media and Publishing Industry - Opportunity for magazines, websites, and content creators to showcase transgender models, artists, and stories, promoting acceptance and representation.
3. Marketing and Advertising Industry - Opportunity for marketing and advertising agencies to help brands adopt more inclusive and diverse strategies, connecting with a broader audience and driving business growth.
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