Savage x Fenty Debuts a Pride Lingerie Capsule and Visuals
The second Pride collection from Rihanna's Savage X Fenty is here and features lingerie designs in brilliant hues and prints that commemorate the energy and diversity of the LGBTQIA+ community.
The collection includes ‘Forever Savage’ and ‘Tagged by Savage’ silhouettes, the ‘Carnival Mesh’ collection features rhinestone gems and lace trim, while the ‘Show Your Colors’ collection features sultry fishnets. The ‘Tagged by Savage Lace Catsuit,’ ‘Show Your Colors Mesh Tank,’ ‘Savage X Satin Smoking Jacket,’ and other standouts are all available now.
The campaign features colorful makeup looks and background designs that see the new pieces worn by various models. In addition to the collection and campaign, the business will donate to GLAAD and For The Gworls in order to support the LGBTQIA+ community.
Image Credit: Savage X Fenty
The collection includes ‘Forever Savage’ and ‘Tagged by Savage’ silhouettes, the ‘Carnival Mesh’ collection features rhinestone gems and lace trim, while the ‘Show Your Colors’ collection features sultry fishnets. The ‘Tagged by Savage Lace Catsuit,’ ‘Show Your Colors Mesh Tank,’ ‘Savage X Satin Smoking Jacket,’ and other standouts are all available now.
The campaign features colorful makeup looks and background designs that see the new pieces worn by various models. In addition to the collection and campaign, the business will donate to GLAAD and For The Gworls in order to support the LGBTQIA+ community.
Image Credit: Savage X Fenty
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1. Pride-inclusive Lingerie - Disruptive innovation opportunity in creating lingerie lines that cater to a more diverse and inclusive LGBTQIA+ community.
2. Cause-related Fashion Collections - Disruptive innovation opportunity in creating fashion lines that include donations to specific causes and organizations.
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Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity in designing more inclusive clothing and accessory lines for various communities and identities.
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