Joe Hill's Anamorphic 3D Street Art Helps Coke Celebrate the World Cup
Laura McQuarrie — July 5, 2014 — Marketing
References: coca-colacompany & designtaxi
3D Joe and Max are masters at creating anamorphic 3D street art and for the 2014 FIFA World Cup, Coca-Cola asked one half of the duo to create an art piece to support a huge giveaway. Joe Hill's creation for Coca-Cola took the shape of a soccer field that had been carved into, as if you were standing on top of a cliff and looking down at Rio de Janeiro from above. Because the art piece is anamorphic, the perspective is perfect when you stand in a certain place, otherwise it looks totally skewed.
For the big Coca-Cola soccer ball giveaway, a few players pretended to hop on the grassy parts of the 3D drawing, as if there was nothing at all unusual about the soccer field—this made for some pretty sweet event photos.
For the big Coca-Cola soccer ball giveaway, a few players pretended to hop on the grassy parts of the 3D drawing, as if there was nothing at all unusual about the soccer field—this made for some pretty sweet event photos.
Trend Themes
1. Anamorphic 3D Street Art - Disruptive innovation opportunity: Explore the use of anamorphic 3D street art in advertising campaigns and event promotions.
2. Creative Event Photography - Disruptive innovation opportunity: Develop innovative ways to capture event photos using illusions and interactive art installations.
3. Sponsorship Activation - Disruptive innovation opportunity: Incorporate immersive and engaging art installations into sponsorship activation strategies for brands.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate anamorphic 3D street art into advertising campaigns to create memorable and captivating brand experiences.
2. Photography - Disruptive innovation opportunity: Explore new techniques and technologies to capture unique and interactive event photos.
3. Event Marketing - Disruptive innovation opportunity: Utilize interactive art installations to enhance event experiences and create lasting impressions for attendees.
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