Nestlé's Plant-Based "Bacon Cheeseburger" Features a "PB Triple Play"
Laura McQuarrie — October 9, 2019 — Lifestyle
References: nestle & prnewswire
Just a few years ago there were only a handful of alternative burgers on the market for vegetarians but now, consumers are spoiled for choice when it comes to the sheer number of plant-based burger patties on the market. Nestlé is adding to the options available to people and is setting itself apart with what it calls a "no-compromise plant-based 'bacon cheeseburger.'"
Thanks to the development of vegan-friendly alternatives to both cheese and bacon, Nestlé succeeded in creating a "PB triple play" of ingredients to replicate a classic cheesy burger. PB triple play appeals to consumers who are looking to eat less meat and enjoy more plant-based meals. While Nestlé's plant-based burger patties are already available to food professionals, the vegan cheese and bacon alternatives are set to be introduced in 2020.
Thanks to the development of vegan-friendly alternatives to both cheese and bacon, Nestlé succeeded in creating a "PB triple play" of ingredients to replicate a classic cheesy burger. PB triple play appeals to consumers who are looking to eat less meat and enjoy more plant-based meals. While Nestlé's plant-based burger patties are already available to food professionals, the vegan cheese and bacon alternatives are set to be introduced in 2020.
Trend Themes
1. Rise of Plant-based Burgers - The increasing number of plant-based burger options is giving consumers more choices.
2. Development of Vegan-friendly Alternatives - The development of vegan cheese and bacon alternatives opens up new possibilities for creating plant-based meals.
3. Consumer Shift Towards Plant-based Food - Consumers who want to eat less meat are driving the demand for plant-based meal options.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the rise of plant-based burgers by developing innovative plant-based alternatives to traditional meat products.
2. Alternative Protein - The growth of plant-based burgers presents opportunities for the alternative protein industry to expand and offer more sustainable and environmentally-friendly options.
3. Dairy Alternatives - The demand for vegan cheese as a key ingredient in plant-based burgers creates opportunities for the dairy alternative industry to develop and market innovative products.
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