Macy's ALS Ice Bucket Challenge Video Features Jolly Saint Nick
Laura McQuarrie — August 28, 2014 — Marketing
There are a lot of brands that are taking part in creating ALS Ice Bucket Challenge videos, especially if they have a recognizable mascot or face that can be associated to the company. Although Santa is not always associated with Macy's, he certainly is during the holiday season. For this Ice Bucket Challenge video, Santa readies himself for the task, but since he's busily working away in the North Pole, what should be a bucket of icy water is swapped with fake snow.
Even if it does seem like Macy's found a way to cleverly cheat the challenge, since Santa is dressed in layers and layers of warm clothing anyway, he probably wouldn't have felt much of the cold anyway. At the end of the video, Macy's makes sure to note that it's only 123 days until Christmas.
Even if it does seem like Macy's found a way to cleverly cheat the challenge, since Santa is dressed in layers and layers of warm clothing anyway, he probably wouldn't have felt much of the cold anyway. At the end of the video, Macy's makes sure to note that it's only 123 days until Christmas.
Trend Themes
1. Brand Mascot Ice Bucket Challenge Videos - Opportunity for companies to showcase their brand mascots in creative and engaging Ice Bucket Challenge videos.
2. Fake Ice Bucket Challenge Videos - Potential trend of creating fake Ice Bucket Challenge videos that still bring attention to the cause but with a unique twist.
3. Holiday Season ALS Fundraising Campaigns - Trend of integrating charitable causes with holiday marketing campaigns to increase engagement and social impact.
Industry Implications
1. Retail - Opportunity for retailers to create Ice Bucket Challenge videos featuring their brand mascots to increase brand recognition and engagement.
2. Advertising - Potential new trend in advertising to create unique and attention-grabbing fake Ice Bucket Challenge videos.
3. Non-profit - Opportunity for non-profit organizations to partner with companies for integrated fundraising campaigns during the holiday season.
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