The Alpen Light Cereal Bars Have Been Updated with a New Flavor
Michael Hemsworth — December 1, 2020 — Marketing
References: alpen & talkingretail
The Alpen Light cereal bars have been updated by the brand in the UK in a bid to help make them more applicable for health-conscious consumers to choose. The bars have been unveiled in the new White Chocolate, Raspberry & Shortcake flavor, which comes in at just 67 calories per 95 gram bar without skimping on flavor. This positions the high-fiber snack as being a flavorful option to choose as a snack or even as an alternative dessert to enjoy in the evening.
The new Alpen Light cereal bars flavor was explained further by Brand Manager Nanda Desai who said, "We make sure we keep the Alpen Light range current and continue to deliver on the lead flavor trends in a low-calorie format. Our last two pieces of new product development, Salted Caramel and Jaffa Cake, are now our best-selling products. Our aim is to bring new tastes and excitement to the range, ensuring the offering is relevant to consumers and retailer’s needs. Choice and variety are the key drivers of growth in this category. To keep driving performance forward, it is important that retailers rotate flavors and create diversity in their range. Alpen Light White Chocolate, Raspberry, and Shortcake gives them that option.”
The new Alpen Light cereal bars flavor was explained further by Brand Manager Nanda Desai who said, "We make sure we keep the Alpen Light range current and continue to deliver on the lead flavor trends in a low-calorie format. Our last two pieces of new product development, Salted Caramel and Jaffa Cake, are now our best-selling products. Our aim is to bring new tastes and excitement to the range, ensuring the offering is relevant to consumers and retailer’s needs. Choice and variety are the key drivers of growth in this category. To keep driving performance forward, it is important that retailers rotate flavors and create diversity in their range. Alpen Light White Chocolate, Raspberry, and Shortcake gives them that option.”
Trend Themes
1. High-fiber Snack Bars - Opportunity to develop and market snack bars that are high in fiber to meet the growing demand for healthier snacking options.
2. Low-calorie Flavors - Opportunity to create low-calorie flavors in food products to cater to health-conscious consumers who still want flavorful options.
3. Rotating Flavor Variety - Opportunity for retailers to drive growth in the snack bar category by constantly introducing new and diverse flavors to their range.
Industry Implications
1. Snack Bar Industry - Opportunity for snack bar companies to innovate by creating new flavors that cater to health-conscious consumers and offer nutritional benefits.
2. Food Manufacturing Industry - Opportunity for food manufacturers to develop and produce low-calorie food products that are still flavorful.
3. Retail Industry - Opportunity for retailers to increase sales and engage consumers by regularly rotating and diversifying their snack bar offerings.
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