graze Oat Boosts are Introducing Two New Indulgent Flavors
Michael Hemsworth — May 26, 2021 — Marketing
The graze Oat Boosts snack range is being expanded by the brand in the UK in a bid to provide consumers with a more indulgent option to pick up when hunger hits. The new snack flavors includes Cherry Bakewell and Chocolate Cookie, which are reported to have 50% and 60% less sugar than a conventional cereal bar, respectively. The snacks will come in boxes of four 30-gram bars at a price point of £2.50.
A company spokesperson boasted about the new additions to the graze Oat Boosts snack range saying, "Not only does the range deliver on rich flavours that shoppers love, it does so while offering a healthy alternative to traditional snacks, with at least 45% less sugar than the average cereal bar. Both products are designed to deliver some much-needed fibre as most Brits do not get enough in their diet – with benefits of a high fibre diet including reduced risk of high cholesterol, diabetes and obesity.”
A company spokesperson boasted about the new additions to the graze Oat Boosts snack range saying, "Not only does the range deliver on rich flavours that shoppers love, it does so while offering a healthy alternative to traditional snacks, with at least 45% less sugar than the average cereal bar. Both products are designed to deliver some much-needed fibre as most Brits do not get enough in their diet – with benefits of a high fibre diet including reduced risk of high cholesterol, diabetes and obesity.”
Trend Themes
1. Indulgent, Low-sugar Snacks - Opportunity to develop and market healthier and more indulgent snack options with lower sugar content.
2. High-fiber Snacks - Opportunity to develop and market high-fiber snacks to cater to consumers who do not get enough fiber in their diet.
3. Bakery-inspired Snacks - Opportunity to create bakery-inspired snack flavors for consumers who crave indulgence.
Industry Implications
1. Snack Foods - This trend offers an innovative direction for snack food companies to create and market healthier and more indulgent snacks.
2. Healthy Food - This trend represents an opportunity for the healthy food industry to cater to consumers who crave more indulgence in their food choices but want to maintain healthier diets.
3. Health & Wellness - This trend offers opportunities for companies in the health and wellness industry to develop and market high-fiber snack options that reduce the risk of chronic diseases.
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