Alpen Chocolate is Hoped to Draw in New Curious Consumers
Michael Hemsworth — December 8, 2019 — Marketing
References: alpen & conveniencestore
Healthy cereals often aren't as appealing to some consumers when it comes to flavor, so brands are taking note by creating new versions to help incite interest like with the new Alpen Chocolate variety. Set to launch in January 2020, the cereal features a more indulgent profile compared to its original flavor and helps to make the healthy breakfast food more of a treat. The cereal features rolled oats and toasted wheat flakes that have been paired with roasted almonds, hazelnuts, raisins and chocolate curls, which makes it a sweet treat that can be enjoyed at breakfast or even a snack throughout the day.
Marketing Manager at Alpen (Wheetabix Food Company) Helena Blincow spoke on the new cereal saying, "With Alpen Chocolate we’ve managed to create a delicious, satisfying taste whilst maintaining our important healthy brand values. As the only chocolate muesli sku in market, its sure to be a popular choice.”
Marketing Manager at Alpen (Wheetabix Food Company) Helena Blincow spoke on the new cereal saying, "With Alpen Chocolate we’ve managed to create a delicious, satisfying taste whilst maintaining our important healthy brand values. As the only chocolate muesli sku in market, its sure to be a popular choice.”
Trend Themes
1. Indulgent Healthy Cereals - The creation of indulgent versions of healthy cereals to attract consumers seeking more flavorful options.
2. Chocolate-infused Breakfast Foods - The incorporation of chocolate into traditional breakfast foods to make them more appealing and enjoyable.
3. Dual-purpose Snacks - The development of snacks that can be enjoyed both as a breakfast food and as a treat throughout the day.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers have the opportunity to innovate by creating new indulgent variations of their healthy cereals.
2. Chocolate Industry - The chocolate industry can explore partnerships and product development opportunities to cater to the growing demand for chocolate-infused breakfast foods.
3. Snack Food Industry - Snack food manufacturers can create dual-purpose snacks that can be marketed as both breakfast options and indulgent treats for snack time.
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