Surreal's Zero-Sugar Choc Hazelnut Cereal is Protein-Packed
Laura McQuarrie — March 7, 2024 — Lifestyle
References: famouscampaigns & try.eatsurreal
Surreal's newest high-protein, zero-sugar cereal is a better-for-you chocolate hazelnut cereal that provides an indulgent yet healthy way to start the day. The vegan and gluten-free breakfast cereal is low in calories and high in fiber, and it gets its healthful qualities from ingredients like pea starch, a mix of soy and pea protein and a blend of stevia and erythritol for natural sweetness.
For the launch of its newest better-for-you breakfast cereal flavor, Surreal is marketing Choc Hazelnut in a way that skirts associations to popular chocolate hazelnut spreads. As the brand shared in a post to LinkedIn, "We’ve made a new cereal. It tastes just like chocolate spread…non-brand-specific chocolate spread, that is."
This low-carb cereal joins other decadent varieties from the brand like Caramelised Biscuit, Peanut Butter and Cookies & Cream.
For the launch of its newest better-for-you breakfast cereal flavor, Surreal is marketing Choc Hazelnut in a way that skirts associations to popular chocolate hazelnut spreads. As the brand shared in a post to LinkedIn, "We’ve made a new cereal. It tastes just like chocolate spread…non-brand-specific chocolate spread, that is."
This low-carb cereal joins other decadent varieties from the brand like Caramelised Biscuit, Peanut Butter and Cookies & Cream.
Trend Themes
1. Indulgent-healthy Cereal - Opportunity for nutritious cereals offering guilt-free indulgence through innovative flavor profiles.
2. Zero-sugar Protein Foods - Potential to disrupt traditional protein foods market by introducing sugar-free high-protein alternatives.
3. Plant-based Sweeteners - Emerging trend in utilizing plant-based sweeteners like stevia and erythritol for natural sweetness in food products.
Industry Implications
1. Health Food Industry - Health food sector can explore creating more indulgent yet nutritious products to meet consumer demand for guilt-free snacks.
2. Plant-based Food Industry - Plant-based food manufacturers have an opportunity to leverage plant-based sweeteners for healthier product formulations.
3. Protein Food Market - Protein food market can innovate by offering zero-sugar alternatives to cater to health-conscious consumers seeking high-protein options.
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