The Goya Aloe Vera Drinks Come in Four Varieties
Michael Hemsworth — September 4, 2021 — Marketing
The new Goya Aloe Vera drinks are being launched by the brand to help offer consumers with different options to try out when in search of a plant-based refreshment. The drinks come in four flavors including Mango, Coconut, Original and Pineapple, which are all includes with premium ingredients. The drinks are well-suited for being enjoyed on their own, while also being great for incorporation into smoothies, teas, cocktails and more.
The Goya Aloe Vera drinks are arriving at a price point of $1.49 each and speaks to changing consumer preferences when it comes to their hydration. The drinks check off a number of boxes including flavor, function and form when it comes to delivering a finely tuned refreshment option to consumers.
The Goya Aloe Vera drinks are arriving at a price point of $1.49 each and speaks to changing consumer preferences when it comes to their hydration. The drinks check off a number of boxes including flavor, function and form when it comes to delivering a finely tuned refreshment option to consumers.
Trend Themes
1. Plant-based Beverages Surge - With the rise of veganism and an increased focus on sustainability, plant-based beverages are becoming more popular than ever.
2. Functional Ingredients in Beverages - Consumers are looking for more than just taste - functional ingredients like aloe vera that offer health benefits are becoming a must-have in beverages.
3. Customizable Drinks - Consumers are looking for drinks that can be personalized and customized to their unique tastes and preferences.
Industry Implications
1. Non-dairy Beverage Industry - As more consumers switch to plant-based diets, the non-dairy beverage industry is experiencing significant growth and innovation.
2. Functional Beverage Industry - With consumers looking for health benefits in their drinks, the functional beverage industry is becoming increasingly important.
3. Hospitality Industry - Customizable plant-based beverages like the Goya Aloe Vera drinks are perfect for the hospitality industry, where unique and personalized drink options are in high demand.
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