The Audubon Society Collaborated on an Allbirds Sneaker Series
Laura McQuarrie — April 16, 2019 — Social Good
In celebration of Earth Day, Allbirds teamed up with the Audubon Society for a series of limited-edition Allbirds sneakers. Every day this week—the days leading up to Earth Day on April 22nd—Allbirds will be sharing a new sneaker with a design that pays tribute to an endangered bird.
The first footwear design in the series takes inspiration from the Painted Redstart, a bird that's known for its black, white and red markings, and lives in a habitat in the American Southwest that's currently being threatened by climate change. All of the proceeds from this limited-edition Allbirds sneaker collection will be put back into supporting the National Audubon Society and its conservation initiatives.
Beyond this collaboration with the Audubon Society, Allbirds will also be sharing other environmentally friendly initiatives during the week.
The first footwear design in the series takes inspiration from the Painted Redstart, a bird that's known for its black, white and red markings, and lives in a habitat in the American Southwest that's currently being threatened by climate change. All of the proceeds from this limited-edition Allbirds sneaker collection will be put back into supporting the National Audubon Society and its conservation initiatives.
Beyond this collaboration with the Audubon Society, Allbirds will also be sharing other environmentally friendly initiatives during the week.
Trend Themes
1. Collaborative-eco Footwear - Businesses can create eco-friendly collaborations to help bring awareness and funds to environmental causes while producing unique and trendsetting products.
2. Endangered Animal Protection - Companies can use endangered species as inspiration for new products and dedicate proceeds to conservation efforts.
3. Sustainable Fashion - There is a growing trend in the fashion industry towards eco-friendly, sustainable fashion, and this collaboration highlights the demand for environmentally conscious consumer products.
Industry Implications
1. Footwear - The footwear industry has an opportunity to partner with environmental organizations to incorporate animal conservation awareness into trendy designs, bridging style and purpose.
2. Conservation - The collaboration between Allbirds and the Audubon Society showcases the potential for profit and conservation initiatives to work together and encourages more industry players to support environmental initiatives.
3. Fashion/retail - The fashion industry and retailers can find innovative ways to incorporate eco-conscious initiatives into products and offerings, that also support conservation efforts and capture consumers' attention.
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