Allbirds & adidas Release the ADIZERO X ALLBIRDS 2.94 KG CO2E
Niko Pajkovic — April 14, 2022 — Eco
References: adidas & modern-notoriety
Eco-friendly footwear brand Allbirds has once again partnered with sportswear giant adidas to launch the ADIZERO x ALLBIRDS 2.94 KG CO2E. The new shoe represents an effort by both brands to make low-carbon sneakers more accessible and affordable for the broader public.
The ADIZERO X ALLBIRDS 2.94 KG CO2E sneakers are made using low-carbon production methods and constructed from a variety of recycled materials. For example, the midsoles of the sneakers are made with 17% plant-based materials, while the uppers consist of 77% recycled polyester; even the shoe's sockliners are made from 46% sugarcane content.
“This project has laid the foundation for the decarbonization goal. All the learnings from this project have subsequently and immediately been incorporated into the creation of further running shoes in order to achieve our footprint reductions more quickly," said Kimia Yaraghchian Product Manager at adidas.
Image Credit: adidas
The ADIZERO X ALLBIRDS 2.94 KG CO2E sneakers are made using low-carbon production methods and constructed from a variety of recycled materials. For example, the midsoles of the sneakers are made with 17% plant-based materials, while the uppers consist of 77% recycled polyester; even the shoe's sockliners are made from 46% sugarcane content.
“This project has laid the foundation for the decarbonization goal. All the learnings from this project have subsequently and immediately been incorporated into the creation of further running shoes in order to achieve our footprint reductions more quickly," said Kimia Yaraghchian Product Manager at adidas.
Image Credit: adidas
Trend Themes
1. Low-carbon Sneakers - Opportunities to develop innovative and eco-friendly production methods for sneakers that reduce carbon footprint.
2. Sustainable Footwear - Creating footwear that use recycled materials to reduce waste and promote sustainability.
3. Affordable Eco-friendly Products - Providing an option for eco-conscious customers to purchase affordable and sustainable footwear.
Industry Implications
1. Fashion and Apparel - Opportunities for fashion and apparel companies to transition towards sustainable product lines with eco-friendly production methods.
2. Sportswear - Developing innovative and sustainable footwear for athletes without sacrificing performance and comfort.
3. Conservation and Sustainability - Promoting sustainable living and conservation by increasing awareness and accessibility of eco-friendly products such as low-carbon sneakers.
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