Desperados Virgin 0.0% Boasts the Tagline Live Today, Love Tomorrow
Ellen Smith — January 13, 2021 — Lifestyle
References: theheinekencompany
Desperados Virgin 0.0%, a new non-alcoholic beverage from the popular Heineken-owned brand, is helping consumers kickstart their wellness resolutions. Boasting the tagline "Live Today, Love Tomorrow", this new beverage innovation hopes to make its impact on the alcohol-free sector, presenting the average drinker with more choice when it comes to non-alcoholic beverages.
According to Diederik Vos, Desperados' Brand Director, “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey." Last year, this innovation saw great success at its launch in France, prompting a swift global rollout. Those in Poland, The Netherlands, and Belgium will be able to purchase the new drink by February, with other regions following suit throughout the year.
Image Credit: Desperados
According to Diederik Vos, Desperados' Brand Director, “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey." Last year, this innovation saw great success at its launch in France, prompting a swift global rollout. Those in Poland, The Netherlands, and Belgium will be able to purchase the new drink by February, with other regions following suit throughout the year.
Image Credit: Desperados
Trend Themes
1. Alcohol-free Beer - Desperados Virgin 0.0% is part of a growing trend of non-alcoholic beer options catering to wellness-conscious consumers.
2. Expanding Non-alcoholic Beverage Choices - The launch of Desperados Virgin 0.0% highlights the demand for more flavorful and innovative non-alcoholic beverage options.
3. Brand Extension Through Innovation - Desperados' introduction of a non-alcoholic beverage represents a strategic expansion opportunity for alcohol brands looking to tap into the growing demand for non-alcoholic options.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers have an opportunity to tap into the fast-growing market of non-alcoholic beverages by investing in innovative, flavorful and health-conscious products.
2. Beverage Manufacturing - Beverage manufacturers can capitalize on the changing consumer tastes by developing and marketing non-alcoholic beverage products that cater to various health requirements.
3. Retail - Retailers have an opportunity to position themselves as a comprehensive source of beverage products by offering a variety of alcohol and non-alcoholic beverages, including emerging products like Desperados Virgin 0.0%.
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