Alberta Health Services 'Triggers' Ads Serve Up Solutions for Quitting
Amelia Roblin — November 9, 2011 — Lifestyle
References: calderbateman & adsoftheworld
Once your mind is fixated on something you may start to see that thing everywhere you look. These Alberta Health Services 'Triggers' ads convey a recognition that it's not easy to extinguish an addiction such as smoking, and offer sufferers a solution to stopping the bad habit.
Information about individualized treatment plans is the message behind these prints, but Calder Bateman Communications of Edmonton strives to firstly attract the attention of heavy smokers. As a non-smoker one might be initially puzzled over the meaning of this beer glass and paper coffee cup, but perhaps the person who inhales two packs a day will immediately see their resemblance to cigarettes. The Alberta Health Services 'Triggers' ads ask "Does everything remind you of smoking?" and propose a way to eliminate your daily provocations to light up.
Information about individualized treatment plans is the message behind these prints, but Calder Bateman Communications of Edmonton strives to firstly attract the attention of heavy smokers. As a non-smoker one might be initially puzzled over the meaning of this beer glass and paper coffee cup, but perhaps the person who inhales two packs a day will immediately see their resemblance to cigarettes. The Alberta Health Services 'Triggers' ads ask "Does everything remind you of smoking?" and propose a way to eliminate your daily provocations to light up.
Trend Themes
1. Triggers-based Advertising - Businesses can leverage this approach to create targeted campaigns that address specific addictions and persistent vices.
2. Individualized Treatment Plans - A growing trend in the healthcare industry that seeks to create personalized treatment plans to cater to specific needs and conditions in patients.
3. Awareness Advertising - A rising trend in social marketing where businesses aim to highlight important issues and provide solutions for them through advertising.
Industry Implications
1. Healthcare - Industries within healthcare, such as addiction treatment centers, can use triggers-based advertising and personalized treatment plans to help more individuals overcome their addictions and bad habits.
2. Advertising - Advertising agencies can incorporate awareness advertising in their campaigns to help highlight important issues and provide solutions to social problems.
3. Food and Beverage - Food and beverage companies can adopt triggers-based advertising to create targeted campaigns that address unhealthy habits and promote healthier lifestyle choices.
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