The #IGiveAButt Campaign Encourages Smokers to Change Behaviors
Michael Hemsworth — September 26, 2020 — Eco
References: jti & conveniencestore
The #IGiveAButt campaign has been announced by Japan Tobacco International (JTI) in partnership with Keep Wales Tidy in the UK to help encourage adult smokers to be more responsible with their cigarette butts. The campaign will see a Stub Tidy bin provided by JTI to help keep cigarette butts contained before they can be disposed of in anticipation of standard bins being rolled out in the future. The campaign will be rolled out in conjunction with the Daily Mail as well as the Metro.
Corporate Affairs & Communications Vice President at JTI UK Charlie Cunningham-Reid spoke on the #IGiveAButt campaign saying, "Our main aim is to encourage a change in the behaviour of adult smokers and make them think twice about how they discard of their cigarette butt litter. A litter free environment is of benefit to everyone, so it’s important that adult smokers understand their responsibility and become more conscious of ensuring their waste is properly disposed of. Both of these campaigns give us the chance to test and evaluate how effective these practical and educational initiatives are, before potentially rolling out the initiatives further. We are keen to play our part as a responsible manufacturer and bring tangible changes and results to help reduce the impact on our environment.”
Corporate Affairs & Communications Vice President at JTI UK Charlie Cunningham-Reid spoke on the #IGiveAButt campaign saying, "Our main aim is to encourage a change in the behaviour of adult smokers and make them think twice about how they discard of their cigarette butt litter. A litter free environment is of benefit to everyone, so it’s important that adult smokers understand their responsibility and become more conscious of ensuring their waste is properly disposed of. Both of these campaigns give us the chance to test and evaluate how effective these practical and educational initiatives are, before potentially rolling out the initiatives further. We are keen to play our part as a responsible manufacturer and bring tangible changes and results to help reduce the impact on our environment.”
Trend Themes
1. Smoker Behavior Change - The #IGiveAButt campaign aims to encourage smokers to be more responsible with their cigarette butts, presenting an opportunity for companies to develop innovative solutions that promote behavior change.
2. Cigarette Butt Disposal Solutions - The provision of Stub Tidy bins by JTI presents an opportunity for businesses to develop advanced and effective cigarette butt disposal solutions that can be easily adopted in various settings.
3. Awareness & Education Initiatives - The #IGiveAButt campaign highlights the need for effective awareness and educational initiatives on proper cigarette butt disposal, creating opportunities for businesses to develop innovative educational tools and programs.
Industry Implications
1. Waste Management - The campaign presents opportunities for waste management companies to develop specialized cigarette butt disposal systems and services.
2. Environmental Conservation - The focus on reducing the impact on the environment through proper cigarette butt disposal opens up opportunities for businesses in the environmental conservation industry to develop innovative solutions and initiatives.
3. Advertising & Media - Partnering with media outlets like the Daily Mail and the Metro provides opportunities for advertising and media companies to collaborate on future campaigns that promote responsible cigarette butt disposal.
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