Russia's Aeroflot Airline is Seeking an English Language Jingle
Rahul Kalvapalle — August 29, 2014 — Marketing
References: zakupki.gov.ru & mashable
Russian state-run airline Aeroflot is offering big bucks to anybody who can compose a new English-language jingle for the brand. Aeroflot has released a request for proposals that details what kind of jingle the airline is looking for, as well as details on the prize for the winning composition -- 5.8 million Russian rubles, just under $160,000.
The new jingle obviously must include the word 'Aeroflot' and must be catchy, completely original and fully devoid of profanity. It must be composed of three verses and three choruses and must not mention any other brands. It should also come with a Russian translation.
Aeroflot even included a helpful list of songs that give budding winners an idea of the kind of jingle they should be aiming for. Songs include Amy Winehouse's 'Rehab', Carly Rae Jepsen's 'Call Me Maybe' and Coldplay's 'Viva La Vida'.
The new jingle obviously must include the word 'Aeroflot' and must be catchy, completely original and fully devoid of profanity. It must be composed of three verses and three choruses and must not mention any other brands. It should also come with a Russian translation.
Aeroflot even included a helpful list of songs that give budding winners an idea of the kind of jingle they should be aiming for. Songs include Amy Winehouse's 'Rehab', Carly Rae Jepsen's 'Call Me Maybe' and Coldplay's 'Viva La Vida'.
Trend Themes
1. Custom Jingles - Creating custom and catchy jingles for brands helps them stand out in a competitive market.
2. Corporate Music Competitions - Corporate sponsored music competitions incentivize creativity and provide opportunities for emerging artists and musicians.
3. Cross-cultural Advertisements - The trend to produce cross-cultural advertising content promotes diversity, multiculturalism, and global awareness.
Industry Implications
1. Music Industry - The music industry disruptively innovates by expanding further into corporate sponsorships and brand collaborations.
2. Marketing and Advertising Industry - The marketing and advertising industry applies innovative tactics for publicity, integrating music and other forms of media to create brand awareness.
3. Aviation Industry - The aviation industry disruptively innovates in advertising and branding strategies through competitions and offering lucrative rewards to attract creative minds.
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