Microsoft Uses Daredevil Rodent to Plug PC Peripherals
Cecilia Biemann — November 7, 2008 — Pop Culture
References: current
This latest viral video from Microsoft captures a daredevil white mouse named Harvey on camera as he skydives out of a plane at 10,000ft. Don’t worry, the adorable little adrenaline junkie with the rainbow parachute makes a very smooth landing.
The tagline at the end of the video reads: “Expect more from your mouse.”
I can’t believe the poor little creature didn’t suffer a heart attack. Perhaps he wasn’t the first mouse to attempt the jump. I didn’t see a note saying “No animals were hurt during the making of this video.”
The tagline at the end of the video reads: “Expect more from your mouse.”
I can’t believe the poor little creature didn’t suffer a heart attack. Perhaps he wasn’t the first mouse to attempt the jump. I didn’t see a note saying “No animals were hurt during the making of this video.”
Trend Themes
1. Viral Animal Marketing - Using animals in marketing campaigns to gain viral attention and increase brand awareness.
2. Extreme Marketing Tactics - Employing over-the-top marketing stunts to create a buzz and generate excitement among customers and fans.
3. Adventurous Branding - Tying brands to daring or adventurous activities or accomplishments to create a unique brand identity.
Industry Implications
1. Technology - Using unconventional marketing strategies in order to appeal to tech-savvy customers and build a modern brand image.
2. Travel and Tourism - Incorporating extreme sports or adventures into travel and tourism campaigns to attract thrill-seeking travelers.
3. Consumer Goods - Using creative marketing tactics to differentiate products and stand out in crowded consumer markets.
2.4
Score
Popularity
Activity
Freshness
