adidas Launched an Adaptive Backpack with the GAMUT Seal of Approval
Laura McQuarrie — July 10, 2023 — Art & Design
References: adidas & prnewswire
adidas has earned the first GAMUT Seal of Approval for its Adaptive backpack. This design was first and foremost created for people with disabilities and The GAMUT Seal of Approval is the only certification on the market that signifies authenticity and inclusion of people with disabilities in the development and marketing of Adaptive products and services.
This school bag design includes features such as padded carry handles and larger zipper pulls for ease of use, plus an attachment point so that the backpack can be fastened to wheelchairs and scooters. With brightly colored lining, secure webbing and pockets that support one-handed access, this backpack offers a consumer-first design approach that considers the needs of school-aged kids with disabilities.
adidas' Adaptive Backpack is launching for the 2023 back-to-school season.
This school bag design includes features such as padded carry handles and larger zipper pulls for ease of use, plus an attachment point so that the backpack can be fastened to wheelchairs and scooters. With brightly colored lining, secure webbing and pockets that support one-handed access, this backpack offers a consumer-first design approach that considers the needs of school-aged kids with disabilities.
adidas' Adaptive Backpack is launching for the 2023 back-to-school season.
Trend Themes
1. Adaptive Backpacks - Disruptive innovation opportunity: Develop customizable backpacks that cater to the specific needs of individuals with disabilities.
2. Inclusive Design - Disruptive innovation opportunity: Create products and services that prioritize accessibility, inclusivity, and user-friendly features for people with disabilities.
3. Certification for Accessibility - Disruptive innovation opportunity: Establish certification programs or seals of approval that highlight and promote authentic inclusion and accessibility efforts in the development of products and services.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Introduce adaptive sporting equipment and accessories to cater to individuals with disabilities and promote inclusivity in sports.
2. Education - Disruptive innovation opportunity: Develop adaptive learning tools and technologies that enhance inclusivity and accessibility for students with disabilities.
3. Fashion & Apparel - Disruptive innovation opportunity: Create adaptive clothing and accessories that combine style and functionality for people with disabilities.
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