JOYÀ's Adaptogenic Functional Chocolates Support Balance
Laura McQuarrie — April 14, 2023 — Lifestyle
References: thejoyalife & nosh
JOYÀ newly announced a line of nutrient-dense, adaptogenic Functional Chocolates with four flavors, each of which supports a different purpose. The vegan chocolates are free from refined sugars and artificial ingredients and the better-for-you treats make the most of 60 to 70% cacao.
While all of the chocolates support different functions, they are united by their stress-fighting properties and ingredients. Included adaptogens include reishi, ashwagandha, ginkgo and astragalus, as well as beneficial botanicals chamomile.
An increase in healthier snacking has supported the rise of functional chocolates that offer benefits that go above and beyond what traditional chocolate can provide. These functional chocolates not only permit health-conscious snackers to indulge, they also deliver nutritional benefits.
While all of the chocolates support different functions, they are united by their stress-fighting properties and ingredients. Included adaptogens include reishi, ashwagandha, ginkgo and astragalus, as well as beneficial botanicals chamomile.
An increase in healthier snacking has supported the rise of functional chocolates that offer benefits that go above and beyond what traditional chocolate can provide. These functional chocolates not only permit health-conscious snackers to indulge, they also deliver nutritional benefits.
Trend Themes
1. Adaptogenic Functional Foods - The rise of adaptogenic functional foods presents an opportunity for brands to create unique and healthy products.
2. Health-conscious Snacking - The trend of health-conscious snacking creates an opportunity for brands to offer better-for-you snack options.
3. Stress-relieving Ingredients - Using stress-relieving ingredients like adaptogens and botanicals in food products provide an opportunity for brands to tap into the growing demand for stress-reducing products.
Industry Implications
1. Functional Food Industry - The functional food industry can benefit by incorporating stress-fighting and adaptogenic ingredients into their products to meet the demand for more health-focused options.
2. Confectionery Industry - The confectionery industry can expand its product offerings by creating better-for-you, nutrient-dense chocolates with functional benefits that cater to health-conscious consumers.
3. Plant-based Food Industry - The plant-based food industry can incorporate adaptogenic and botanical ingredients into their products to create unique and healthy options for consumers seeking healthier and more sustainable food choices.
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