Actress Margot Robbie Parodies 'American Psycho' for Vogue
Riley von Niessen — May 19, 2016 — Marketing
References: vogue & highsnobiety
Actress Margot Robbie has appeared in films such as the widely celebrated 'Wolf of Wall Street,' 'Suicide Squad' and most recently, 'Tarzan.' In a video produced by Vogue, she parodies the introduction from 'American Psycho' to coincide with her 2016 Vogue cover story. She is shown reenacting the vigorous morning routine of the film's status-obsessed and severely narcissistic serial killer, Patrick Bateman.
Using a similar music track to the film and speaking in the same cold and cryptic tone, the parody works to poke fun at actress Margot Robbie's beauty regimen, revealing her unique sense of humor at the same time. Like Patrick Bateman, she speaks of the importance of getting rid of her under eye circles and her use of multiple face peels, being sure to list the names of every product she religiously uses.
The parody, called 'Australian Psycho,' exaggerates the beauty regimen to include "placenta-infused creams" and spoons dipped in an unpronounceable elixir, her morning routine growing more and more absurd and hilarious as the video progresses.
Using a similar music track to the film and speaking in the same cold and cryptic tone, the parody works to poke fun at actress Margot Robbie's beauty regimen, revealing her unique sense of humor at the same time. Like Patrick Bateman, she speaks of the importance of getting rid of her under eye circles and her use of multiple face peels, being sure to list the names of every product she religiously uses.
The parody, called 'Australian Psycho,' exaggerates the beauty regimen to include "placenta-infused creams" and spoons dipped in an unpronounceable elixir, her morning routine growing more and more absurd and hilarious as the video progresses.
Trend Themes
1. Parody Promotion Videos - Opportunity for brands to create parody promotion videos to showcase their products or services in a humorous and engaging way.
2. Celebrity Parody Endorsements - Potential for celebrities to collaborate with brands and use parody endorsements to generate buzz and connect with their audiences.
3. Humorous Marketing Campaigns - Importance of incorporating humor into marketing campaigns to capture attention and create a memorable brand image.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity for the beauty and skincare industry to develop humorous ad campaigns that playfully mock excessive beauty regimens.
2. Film and Entertainment - Potential for the film and entertainment industry to collaborate with celebrities in creating parody promotion videos to generate buzz for upcoming movies or shows.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to help brands incorporate parody promotion videos and humorous marketing campaigns into their overall brand strategy.
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