From Anime Parody Promotions to Mock Award Show Advertisements
Riley von Niessen — July 7, 2017 — Marketing
These satirical marketing campaigns show the value of humor when it comes to attracting the attention of consumers and making a statement.
In order to comment on the exploitation of the feminist movement in advertising, Jane St. created a commercial that calls it out. Although it's great that advertising is less blatantly sexist than it was in the past, taking advantage of a social and political movement to profit is wrong. With its satirical commercial, Jane St. shows how advertisers take women's insecurities and focus on them through an "empowering lens," which ends up commodifying the movement. By highlighting this in a humorous way, Jane St. brings awareness to the exploitation that exists in the industry in an entertaining manner that makes the campaign more shareable.
Another example that's included in these satirical marketing campaigns is the print ads from Snickers, which parody the iconic Sports Illustrated Swimsuit Issue that's released on an annual basis. Instead of a model, the Snickers ads feature everything from a guinea pig to a chest of drawers, which are shown in bikinis. With this, the print ads show what can happen when designers are hungry and they get "loopy," to promote how filling the chocolate bars are.
In order to comment on the exploitation of the feminist movement in advertising, Jane St. created a commercial that calls it out. Although it's great that advertising is less blatantly sexist than it was in the past, taking advantage of a social and political movement to profit is wrong. With its satirical commercial, Jane St. shows how advertisers take women's insecurities and focus on them through an "empowering lens," which ends up commodifying the movement. By highlighting this in a humorous way, Jane St. brings awareness to the exploitation that exists in the industry in an entertaining manner that makes the campaign more shareable.
Another example that's included in these satirical marketing campaigns is the print ads from Snickers, which parody the iconic Sports Illustrated Swimsuit Issue that's released on an annual basis. Instead of a model, the Snickers ads feature everything from a guinea pig to a chest of drawers, which are shown in bikinis. With this, the print ads show what can happen when designers are hungry and they get "loopy," to promote how filling the chocolate bars are.
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