C4 Smart Energy Drinks Have Been Augmented and Expanded
Michael Hemsworth — August 26, 2023 — Lifestyle
References: cellucor & talkingretail
The C4 Smart Energy drinks have been given an overhaul to keep them relevant with today's consumer and provide them with the ideal way to elevate their alertness when they need a boost. The drinks are formulated with Nootropics and Brainberry to help with attention and mental focus, and feature natural caffeine sourced from green bean coffee extract. The drinks thus have 106mg of caffeine in each can with no added sugars, and also come in new Watermelon Burst and Mango flavor options.
EU Marketing Directorate Nutrabolt Paul Coppin commented on the new C4 Smart Energy drinks saying, "Brands must therefore adapt and evolve their offering as consumer preferences do. At C4, we strive to be a brand that is not only committed to deliver delicious and refreshing energy drinks, but also helps our consumers to achieve their aspirations."
EU Marketing Directorate Nutrabolt Paul Coppin commented on the new C4 Smart Energy drinks saying, "Brands must therefore adapt and evolve their offering as consumer preferences do. At C4, we strive to be a brand that is not only committed to deliver delicious and refreshing energy drinks, but also helps our consumers to achieve their aspirations."
Trend Themes
1. Overhauling Energy Drinks - The C4 Smart Energy drinks have been given an overhaul to keep them relevant with today's consumer and provide them with the ideal way to elevate their alertness when they need a boost.
2. Formulating with Nootropics - The drinks are formulated with Nootropics and Brainberry to help with attention and mental focus, and feature natural caffeine sourced from green bean coffee extract.
3. Introducing New Flavors - The drinks also come in new Watermelon Burst and Mango flavor options.
Industry Implications
1. Beverage Industry - The overhaul of the C4 Smart Energy drinks provides an opportunity for the beverage industry to adapt and keep up with consumer preferences.
2. Health and Wellness Industry - The formulation of the drinks with Nootropics showcases a disruptive innovation opportunity in the health and wellness industry.
3. Food Industry - The introduction of new flavors in the energy drinks presents a chance for the food industry to explore and innovate with unique taste profiles.
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