Justin Good — March 30, 2007 — Unique
References: msnbc.msn
Just as high school prom season is about to kick off, a new drink made by Anheuser-Busch has just been introduced and has created a lot of "buzz". These "nail polish-size bottles of malt liquor, called Spykes", come in a variety of flavors such as mango and chocolate flavors and "infused" with energy drink supplements such as "caffeine, herbs ginseng and gurana." The bottles are sold for only 75 cents to 1 dollar and come in 2-ounce bottles. The problem with these drinks is that they appeal to underage high school teens because of their price, their contents (flavored malt laced with energy drink supplements), and since it comes in a "cute nail polish size bottle- so it can be easily slopped into the tiniest clutch purse or tuxedo pocket."
Trend Themes
1. Flavored-alcohol Trends - Opportunity for companies to explore the growing demand for flavored alcoholic beverages in the market.
2. Caffeinated Beverages - Disruptive innovation opportunity for developing new energy drink supplements that cater to different consumer preferences.
3. Teen Targeted Products - Potential for creating age-appropriate products that target the teenage market and comply with legal regulations and safety standards.
Industry Implications
1. Alcoholic Beverage Industry - Disruption potential for companies to create unique alcoholic products that cater to changing consumer preferences.
2. Energy Drink Industry - Opportunity for energy drink manufacturers to expand their product offerings by exploring new flavors and ingredients.
3. Fashion and Accessories Industry - Disruptive innovation opportunity for companies to create fashionable and functional products that appeal to teens and meet their specific needs.
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