Lambini Has Launched Lamqueeni to Celebrate the Platinum Jubilee
Michael Hemsworth — May 5, 2022 — Marketing
References: accoladewines & conveniencestore
Lambrini is launching the limited-edition Lamqueeni wine in the UK in celebration of the Queen's Platinum Jubilee as a way for consumers to mark the occasion. The wine comes in 1.25-liter bottles priced at £3 each, feature a 6% ABV and come in three color options to choose from including Gold, Silver and Rose Gold. The wines will only be available for sale for one month starting in Mid-May through to mid-June to commemorate the Queen's 70 years o the throne.
Marketing Director - Europe, Accolade Wines Tom Smith spoke further on the new Lamqueeni saying, "We’re expecting big sales for Lamqueeni this summer alongside a big Royal celebration. There are three different designs to choose from; gold, silver or rose gold, with each label adorned with sparkles and bunting, which will really stand out on shelf. Whether it’s a drink with family and friends at a street party or at home once the kids are in bed in your fanciest pjs, we are confident the Lamqueeni range will be a hit with Lambrini and the Queen’s fans alike.”
Marketing Director - Europe, Accolade Wines Tom Smith spoke further on the new Lamqueeni saying, "We’re expecting big sales for Lamqueeni this summer alongside a big Royal celebration. There are three different designs to choose from; gold, silver or rose gold, with each label adorned with sparkles and bunting, which will really stand out on shelf. Whether it’s a drink with family and friends at a street party or at home once the kids are in bed in your fanciest pjs, we are confident the Lamqueeni range will be a hit with Lambrini and the Queen’s fans alike.”
Trend Themes
1. Limited-edition Commemorative Products - Similar limited-edition products could be created for other significant events, such as sporting events or historical anniversaries.
2. Event-centered Marketing - Brands could use events and special occasions as marketing opportunities to release special products or campaigns.
3. Sparkly Packaging - Packaging that stands out with unique design elements like sparkles and bunting could entice consumers to make purchases due to its novelty and eye-catching appeal.
Industry Implications
1. Alcoholic Beverages - Other alcoholic beverage brands could use special occasions to release limited-edition products with unique branding and packaging to increase consumer interest and boost sales.
2. Consumer Goods - Consumer goods brands could explore marketable special occasions for commemorations and events to create limited-edition product offerings and explore opportunities for event-centered marketing.
3. Retail - Retailers could use limited-edition commemorative products to drive foot traffic and purchases either in-store or through online channels, creating new opportunities for promotion and brand differentiation.
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