The 3M Scotch Double-Sided Tape Campaign is 'Sticky on Both Sides'
Meghan Young — November 23, 2012 — Marketing
References: grey & ibelieveinadv
The 3M Scotch Double-Sided Tape ad campaign likens the product to a two-headed reptile, be it a lizard or a frog. Although some might find the images squirmish, others will find them hilarious as they visualise the tag line, "Sticky on both sides." For anyone who has been licked by either creature, they can attest to that.
Created by the Grey ad agency branch based in India, the 3M Scotch Double-Sided Tape ad campaign is a simple concept executed well. Art directed by Vikash Kumar Ravi with creative direction by Amit Shankar and Uddalak Gupta, it will please the modern audience, who is constantly looking for strange things to wow themselves with. This is certainly strange.
Created by the Grey ad agency branch based in India, the 3M Scotch Double-Sided Tape ad campaign is a simple concept executed well. Art directed by Vikash Kumar Ravi with creative direction by Amit Shankar and Uddalak Gupta, it will please the modern audience, who is constantly looking for strange things to wow themselves with. This is certainly strange.
Trend Themes
1. Visual Metaphors - Creative ads using visual metaphors can capture audience attention in a unique way.
2. Humor in Advertising - Humorous ads can leave a lasting impression on viewers, making them more likely to remember the brand or product.
3. Simple Yet Effective Concepts - Simple ad concepts executed well can still be effective in capturing audience attention and delivering a message.
Industry Implications
1. Advertising - The advertising industry can benefit from utilizing creative visual metaphors and humor to produce captivating and memorable ad campaigns.
2. Stationery and Office Supplies - The stationery and office supplies industry can use creative advertising campaigns to differentiate their products in a crowded market and increase brand awareness.
3. Pet Stores - Pet stores can use humorous advertising campaigns to appeal to pet owners and showcase their pet-related products in a fun and engaging way.
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