USA Today Developed an AR App Called 321 Launch
Ellen Smith — April 5, 2018 — Tech
USA Today has developed an augmented reality app called 321 launch that offers an immersive experience that deviates from the traditionally analog features of the publication.
This moves marks the brand's entry into the world of emerging tech, following in the footsteps of other publications that have developed AR apps to appeal to a tech savvy generation. This particular app enables users to overlay imagery of a rocket launch virtually anywhere, offering an entertaining experience the whole family can enjoy. In addition to the footage, this augmented experience offers real information about the rockets being launched, presenting a new educational platform that's immersive.
The SpaceX is one of the featured rockets, an event which USA Today covered through its publication.
Image Credit: via YouTube
This moves marks the brand's entry into the world of emerging tech, following in the footsteps of other publications that have developed AR apps to appeal to a tech savvy generation. This particular app enables users to overlay imagery of a rocket launch virtually anywhere, offering an entertaining experience the whole family can enjoy. In addition to the footage, this augmented experience offers real information about the rockets being launched, presenting a new educational platform that's immersive.
The SpaceX is one of the featured rockets, an event which USA Today covered through its publication.
Image Credit: via YouTube
Trend Themes
1. Augmented Reality Apps - Developing and integrating augmented reality features into apps, like USA Today's 321 Launch app, can offer immersive and entertaining experiences to users.
2. Emerging Tech Adoption - Publications and brands following the trend of developing AR apps, like USA Today, are embracing emerging technologies to cater to a tech-savvy audience.
3. Educational AR Experiences - Augmented reality apps, such as USA Today's 321 Launch, present a new platform for immersive educational experiences, providing real information in an engaging manner.
Industry Implications
1. Publishing - Integrating augmented reality features into publications, as done by USA Today, can revolutionize the reading and educational experience for readers.
2. Entertainment - The development of augmented reality apps, like USA Today's 321 Launch, offers a new form of entertainment that can captivate and engage users.
3. Technology - The adoption of emerging technologies, such as augmented reality, by brands and publications like USA Today, showcases the innovative potential of technology to enhance user experiences.
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