The United Rugby Championship Partners with Matter to Debut The Array
Kalin Ned — March 8, 2024 — Art & Design
References: thomaslyte
The United Rugby Championship (URC) boasts 'The Array,' a distinctive trophy design crafted by renowned silversmith Thomas Lyte in collaboration with Matter. Commissioned as part of the URC's rebranding, this trophy symbolizes international club rugby excellence. Standing at 68 centimeters tall and weighing 20 kilograms, the trophy design showcases innovative aesthetic elements, including a hand-spun silver-plated body and 3D-printed, electroformed arms. The crown, made of blue aluminum, features a removable design for celebratory rituals. Notably, the trophy incorporates a unique feature allowing light to shine through and illuminate the blue lid from beneath. The design also can serve as a functional drinking vessel for the winning team.
Reflecting rugby's ethos of boldness and teamwork, 'The Array' comprises four U-shaped arms representing the nations involved in the URC, each adorned with their respective shields and the word 'Champions' in multiple languages.
Image Credit: United Rugby Championship x Matter
Reflecting rugby's ethos of boldness and teamwork, 'The Array' comprises four U-shaped arms representing the nations involved in the URC, each adorned with their respective shields and the word 'Champions' in multiple languages.
Image Credit: United Rugby Championship x Matter
Trend Themes
1. Distinctive Trophy Designs - Incorporating hand-spun silver-plated body and 3D-printed, electroformed arms, innovative aesthetic elements are showcased in trophy designs.
2. Interactive Trophy Features - The removable blue aluminum crown and light-shining capability present opportunities for interactive trophy features.
3. Multicultural Iconography Integration - By incorporating shields and multiple languages, trophy designs can integrate multicultural iconography for a global appeal.
Industry Implications
1. Sports Trophies - The sports trophies industry can leverage innovative aesthetic elements to create unique and personalized trophy designs.
2. Event Marketing - Event marketing industries can explore interactive trophy features to enhance engagement and provide memorable experiences at events.
3. Design and Manufacturing - The design and manufacturing industry can capitalize on integrating multicultural iconography in product designs to cater to diverse markets.
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