Pepsi Debuted The 18 Week Pack for Football Season
Grace Mahas — September 7, 2022 — Marketing
References: youtube
During the 2022 NFL season, Pepsi offers one lucky fan the chance to live in a tiny home for all 18 weeks, proving to fans worldwide that football watching is #BetterWithPepsi. Pepsi's 18-Week Pack takes gamedays to a new level by ensuring everything you need for a marathon day of football is at your fingertips. The Pepsi 18 Week Pack features a Pepsi Gametime Fridge TV, spirited seating, cozy lodging, snacks, and a loft.
“With the new NFL season getting underway, we knew we had to show up for football fans with new ways to innovate around their football watching experience. Tapping into the ‘Tiny Home’ phenomenon – something that is typically a shrine to minimalism – we turned a pack of Pepsi into a truly immersive experience of unapologetic football fandom, tricking it out from the floor to the ceiling with the best possible football watching experience," said Todd Kaplan, Chief Marketing Officer – Pepsi.
One lucky football watcher can score the Pepsi 18 Week Pack via a sweepstakes on Instacart.
“With the new NFL season getting underway, we knew we had to show up for football fans with new ways to innovate around their football watching experience. Tapping into the ‘Tiny Home’ phenomenon – something that is typically a shrine to minimalism – we turned a pack of Pepsi into a truly immersive experience of unapologetic football fandom, tricking it out from the floor to the ceiling with the best possible football watching experience," said Todd Kaplan, Chief Marketing Officer – Pepsi.
One lucky football watcher can score the Pepsi 18 Week Pack via a sweepstakes on Instacart.
Trend Themes
1. Immersive Brand Experiences - Innovative brands can leverage immersive experiences like living spaces as a platform to offer unique football-viewing experiences for consumers.
2. Rewards for Customer Loyalty - Brands can offer experiences like living in a tiny home for an entire football season as a reward for customer loyalty, which may foster brand loyalty.
3. Gamified Marketing Promotions - Gamification of brand promotions, such as sweepstakes, can help build brand awareness and engagement while providing valuable rewards for consumers.
Industry Implications
1. Beverage Industry - Beverage companies can offer unique experiences and exclusive products like Pepsi's 18-Week Pack to build brand loyalty and increase sales during specific seasons or events.
2. Sporting Goods Industry - Sporting goods companies can explore unique partnerships with beverage brands to offer innovative products and create immersive experiences for sports fans.
3. Homebuilding Industry - Homebuilding companies can explore new opportunities to design and build micro-living spaces that cater to the needs of sports fans and support immersive brand experiences.
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