These Star Wars Coca-Cola Bottles Promote the Upcoming Film
Michael Hemsworth — December 7, 2019 — Marketing
A series of Star Wars Coca-Cola bottles have been unveiled in Singapore as a tech-infused packaging that is sure to get consumes exciting for the upcoming Star Wars: The Rise of Skywalker film that's set to release on December 20.
The bottles feature main characters Rey and Kylo Ren respectively who are each holding a Lightsaber that can be illuminated by the consumer by pressing a button on the side. The technology within the soda bottle labels is the work of Berlin-based startup Inuru and is achieved using a printed battery along with OLEDs; the packaging is reported to sustain at least 500 activations.
The Star Wars Coca-Cola bottles are part of the Galactic Hunt promotion taking place between December 6 and 22 with just 8,000 examples being released.
Image Credit: Coca-Cola
The bottles feature main characters Rey and Kylo Ren respectively who are each holding a Lightsaber that can be illuminated by the consumer by pressing a button on the side. The technology within the soda bottle labels is the work of Berlin-based startup Inuru and is achieved using a printed battery along with OLEDs; the packaging is reported to sustain at least 500 activations.
The Star Wars Coca-Cola bottles are part of the Galactic Hunt promotion taking place between December 6 and 22 with just 8,000 examples being released.
Image Credit: Coca-Cola
Trend Themes
1. Tech-infused Packaging - Incorporating technology into packaging can create interactive and engaging experiences for consumers.
2. Printed Batteries - Using printed batteries in products could lead to more efficient and sustainable use of resources.
3. OLED Labels - Integrating OLEDs into packaging can create customized and visually striking designs, enhancing brand identity.
Industry Implications
1. Beverage Industry - Incorporating tech-infused packaging in the beverage industry can lead to enhanced brand experiences for consumers.
2. Sustainable Packaging Industry - The use of printed batteries in packaging can lead to more eco-friendly solutions for the packaging industry.
3. Consumer Electronics Industry - The integration of OLEDs into product packaging can create new design opportunities and provide a unique selling point for consumer electronics companies.
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