Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Repurposed Sparkling Fruit Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

Flawsome! Makes Refreshing Beverages with "Wonky Fruit"

— November 11, 2019 — Eco
Consumers who are looking for alternatives to sugary juices and sodas are exploring carbonated beverages and sparkling fruit drinks like Flawsome!'s new range of refreshing products. The brand previously introduced a collection of cold-pressed juice products made from imperfect fruit and its newest offering offers yet another way to save food from being wasted by combining "wonky fruit" with sparkling water.

The brand's canned beverages are offered in varieties like Rhubarb & Apple, Sweet & Sour Apple and Cherry & Apple, with packaging designs that spell out just how much produce people are helping to save by consuming these products—the Sweet & Sour Apple flavor for example, notes that it saves two sweet and sour apples.

Already, Flawsome! has saved 640 tons of wonky produce from going to waste.


Image Credit: FAB News, Flawsome!
Trend Themes
1. Sparkling Fruit Drinks - The trend for carbonated fruit drinks made from wonky produce is growing, with an emphasis on health and sustainability.
2. Food Waste Reduction - Food waste reduction is becoming increasingly important as consumers demand healthier and more sustainable food options.
3. Creative Packaging - Brands are using creative packaging to communicate their social responsibility and environmental initiatives to consumers, as seen with Flawsome!'s packaging design.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to create healthier and more sustainable carbonated fruit drink options, by using wonky produce and promoting food waste reduction.
2. Food Retail Industry - Food retailers can support the trend for carbonated fruit drinks made from wonky produce, by stocking brands that prioritize food waste reduction and sustainability.
3. Packaging Industry - The packaging industry can support sustainability and social responsibility initiatives by creating innovative packaging designs that communicate a brand's commitment to reducing food waste and promoting healthier, more sustainable products.
3.3
Score
Popularity
Activity
Freshness